Film Marketing London Film School

Overview

Across five modules of study, the MA Film Marketing at London Film School explores the planning and execution of effective marketing campaigns for film distribution, cinema promotion, and platform release on VoD.  

The role of film marketeer encompasses creative dynamics (selling the story); analytics (audiences, demographics and social media traffic); scheduling and competitor product analysis; and significant business skills. It sits at the heart of the UK industry’s dramatic growth over the last decade (where production spend trebled from £2.4bn to £7bn) in an environment where, for most films, marketing cost represents a cost base that can exceed 50% of the original production cost; and require a global team and a deployment timescale equivalent to the production and post-production of the project itself. 

Key facts

The programme examines how to effectively connect consumer audiences to the film and gives students the opportunity to collaborate with students from the Filmmaking MA. It embeds specific skills such as creativity with a commercial edge, event and talent management, briefing and managing third parties, alongside “softer” essential skills such as networking, pitching and team and project management. 

Career

Graduate careers include direct progression into the industry, and we will support you in securing mentors and work placements while you are a student.

Graduate careers include those in film distrbution, international film sales, the exhibition sector (cinemas), broadcast, platform and SVOD providers and the whole of the in-production publicity and marketing production cycle that runs from casting through to delivery and launch. This is true for both feature films and for HETV drama productions which have trebled in volume over the last five years. The skills are also transferable into the even larger general consumer marketing and PR world for other non-film products in the arts (theatre, music) and in the consumer market generally.