Overview
International marketing specialists are highly prized across sectors, helping businesses diversify their customer base and unlock revenue in new markets.
Key Facts
With 10 globally focused modules, the International Marketing (Online) MSc at University of Sussex in marketing has been designed to build this sought-after expertise. On the course, you’ll develop a deep understanding of the international marketing landscape and how to tailor strategies for diverse countries and cultures.
The course also has a strong focus on data analysis – equipping you with the technical and strategic skills required of senior decision-makers. Through practical exercises using best-in-class analytics software, you’ll learn how to source, track and interpret key metrics, helping you develop robust marketing plans grounded in data.
The course concludes with a practical consultancy project. You can conduct this for your workplace or an organisation of your choice, offering the chance to demonstrate your new skill set and leadership ability to current or future employers.
Programme Structure
Courses include:
- Global marketing management
- Global business environment
- Global consumer behaviour
- Marketing research
- Marketing ethics & society
- Marketing analytics & metrics
- International business & marketing strategy
- Business analysis tools & managing consultancy projects
- International branding & communication strategy
Key information
Duration
- Part-time
- 24 months
Start dates & application deadlines
Start dates in January, March, May, July, September and October
Language
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Credits
Delivered
Campus Location
- Brighton, United Kingdom
Disciplines
Marketing International Business View 71 other Masters in International Business in United KingdomWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- A lower second-class (2.2) undergraduate honours degree or above from any UK university or international equivalent.
- Students with relevant professional experience will also be considered for the online International Marketing Masters.
Tuition Fees
-
International Applies to you
Applies to youNon-residents6480 GBP / year≈ 6480 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents6480 GBP / year≈ 6480 GBP / year
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for International Marketing (Online).
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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