Overview

The AI-Driven Marketing and Innovation - Fast Track programme from ESCE Paris - International Business School provides a solid foundation in international marketing while equipping students with the tools and methods of AI-driven marketing. Graduates learn to analyze markets, understand consumers, and create high-value customer experiences in an international, digitalized environment.

Combining theory and practice, the program covers the latest advances in digital marketing, artificial intelligence, data-driven marketing, and phygital commerce. Students learn to transform data into strategic insights, leverage AI to optimize marketing decisions, and innovate in emerging areas such as enhanced customer experiences and Web3 marketing.

At the end of the studies the student will be able to :

Master AI-driven marketing, communication, and innovation strategies
Apply data analytics and intelligent technologies to global marketing challenges
Design personalized and immersive customer experiences
Leverage smart retailing, omnichannel, and automation tools
Transform real business cases into data-driven insights and creative marketing solutions
Cultivate adaptability, critical thinking, and ethical decision-making for sustainable growth

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Programme Structure

Courses include:

Integrated marketing communication

Strategic brand management in the age of sustainability

Digital marketing

Digital Content Creation

Innovation 5.0

Marketing Capstone for Sustainable Business

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Apply anytime.
Starting 2027-01-01 00:00:00

Apply anytime.

Language

English

Delivered

On Campus

Campus Location

Bordeaux, France

Disciplines

Marketing International Business View 100 other Masters in International Business in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

To apply for the Master of Science in International marketing there are 2 steps to follow :
STEP 1 : Apply via the national or international application form
STEP 2 : Take part in an individual motivational interview, either in person or remotely, with the program’s pedagogical manager.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at ESCE Business School and/or in France, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

9990 EUR / year

≈ 9990 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

9990 EUR / year

≈ 9990 EUR / year

Living costs

Bordeaux

France

750 - 1050 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for AI-Driven Marketing and Innovation - Fast Track.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

At the end of the studies the student will be able to :​

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Bordeaux

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

Our partners

At the end of the studies the student will be able to :