Overview

Digital Marketing and E-Commerce at INSEEC Grand École - Business School trains students for careers in online marketing, digital strategy and e-commerce. It is RNCP level 7 certified by the French Ministry of Employment.

Key facts

The aim of the MSc Digital Marketing & E-Commerce is to train professionals capable of managing an organisation’s overall digital strategy. You will learn to manage e-commerce projects, optimise search engine optimisation and analyse the performance of digital campaigns to maximise online growth.

The programme develops the following key skills:

Designing a digital marketing and communications strategy in line with the company’s overall strategy.
Manage digital marketing campaigns.
Designing and deploying a digital communications policy.

Managing digital projects in agile mode and managing teams.

Career:

After completing INSEEC’s MSc Digital Marketing & E-Commerce, there are many opportunities for you to enter the digital marketing, online communication and e-commerce professions. You can look forward to rapid career development towards positions in digital management or as an e-commerce manager.

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Programme Structure

Courses include:

Business English

Budget management and dashboards

Software and decision-support tools

Professional tools and methods

Corporate strategy and business plan

Digital communication

TechAway: structure the data and GenAI

Customer relations management (CRM)

Data and digital marketing

E-business

Legal environment for e-commerce

Focus on markets and products

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Application deadline not specified.
Starting 2027-02-01 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

OR

79

Schedule TOEFL®

Credits

60 ECTS

60 - 120

Delivered

On Campus

Campus Location

Bordeaux, France
Paris, France
Lyon, France
Chambéry, France
Rennes, France
Toulouse, France

Disciplines

Commerce Digital Marketing View 8 other Masters in Commerce in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

79

Schedule TOEFL®

Other requirements

General requirements

Admission to 1st year

Accessible to holders of a minimum of 3 years’ higher education in the fields of marketing, communication, IT, management or sales: university degree, professional degree, Bachelor’s degree from a business school or BUT.
Apply using the online application form.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at INSEEC Grand École - Business School and/or in France, please visit Student Insurance Portal.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

12650 EUR / year

≈ 12650 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

12650 EUR / year

≈ 12650 EUR / year

Additional Details

2nd year 14 150€

Living costs

Bordeaux

France

750 - 1050 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and E-Commerce.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key facts

Career:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Bordeaux

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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