Overview

This Luxury Marketing and Brand Management program at Rennes School of Business provides a 360° perspective on the international luxury ecosystem. Students study core concepts of marketing, branding, and communication, while exploring the specificities of luxury brands and their cultural impact. The curriculum incorporates both theory and practical learning, helping students develop strategic, creative and managerial skills.

Career

Graduates of the luxury brand management master are well-positioned for careers in luxury brands, fashion industry, and high-end services. The career paths are as diverse as the luxury world itself, offering roles that combine creative, strategic, and managerial responsibilities.

Possible occupations include:

Product Planning Director

Hotel or Tourism Manager
Customer Community Consultant
E-retail Manager
Digital Brand Strategist
Luxury Market Analyst
Visual Merchandising Director

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Programme Structure

Curriculum:

The Master 1 in Luxury Marketing & Brand Management (Rennes campus only) gives students a solid grounding in management, strategy and data analysis.
The course provides students with an in-depth understanding of the luxury industry, sustainable change and cultural diversity. Students will develop practical skills in sustainable event management, services marketing, social media advertising and digital project management tools.

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Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2027-09-01 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

OR

80

Schedule TOEFL®

IELTS

6

IELTS & PTE Test Preparation

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Credits

120 ECTS

60-120 ECTS

Delivered

On Campus

Campus Location

Rennes, France
Paris, France

Disciplines

Marketing Fashion, Textiles and Luxury Goods View 29 other Masters in Fashion, Textiles and Luxury Goods in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

80

Schedule TOEFL®

IELTS

6

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

Entry into Master 1: Bachelor’s degree or equivalent, validating 180 ECTS credits
Entry into Master 2: Master 1 completed as part of a degree programme, validating 60 ECTS credits; OR Bachelor’s degree, validating 180 ECTS credits, with a minimum of 3 years of professional experience (VAPP application required)

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Rennes School of Business and/or in France, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

14450 EUR / year

≈ 14450 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

14450 EUR / year

≈ 14450 EUR / year

Additional Details

Master 1 + Master 2 – Full-time and apprenticeship/alternance: €28,900
Direct entry into Master 2 – Full-time: €18,500
Direct entry into Master 2 – Apprenticeship/alternance: €16,500

Living costs

Rennes

France

600 - 650 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Luxury Marketing and Brand Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Luxury Marketing and Brand Management

About

About

Overview

Career

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Rennes

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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