Overview

The Brand Strategy and Product Management program offered by Audencia 's coursework will take a real-world approach. Learn via real cases carried out with Audencia partner companies like Éram, Procter & Gamble, SodaStream, Ubisoft and L'Oréal.

As future brand managers you will acquire all of the essential tools you will need, such as brand communication in the digital age, consumer data analysis and innovation, as well as the opportunity to develop your critical thinking through a “critical marketing” workshop.

The originality of the MSc in Brand Marketing & Strategy is how it raises new questions about the corporate responsibilities of brands.

Job opportunities

Here are a number of examples of positions you could occupy after completing an MSc Brand Strategy & Product Management:

Specialist careers: Product manager, Brand manager, Brand communications manager, Category manager, Marketing manager
Sectors: consumer products, services, social and solidarity economy
Employers: national and international group brands, wholesalers, new digital brands, advertising agencies and communications consultants, start-ups

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Programme Structure

Courses Include

Marketing Strategy
Contemporary consumer behaviour
Advanced marketing research
Sustainable marketing of innovation
Creating sustainable brands
Product owner (manager) and stakeholder engagement

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 14 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Application deadline not specified.

More details

Applicants are encouraged to apply before the Early Application deadline on January 31, as this may increase their eligibility for an early bird scholarship.

Language

English

Duolingo English Test

110

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TOEFL^® IBT

84

Schedule TOEFL®

Credits

60 ECTS

Delivered

On Campus

Campus Location

Nantes, France

Disciplines

Marketing Strategic Management View 59 other Masters in Marketing in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

84

Schedule TOEFL®

Other requirements

General requirements

CV and Cover Letter in English
Copies of undergraduate degree transcripts
Undergraduate Degree Diploma
English language test results less than 2 years old (TOEIC, TOEFL, IELTS, Duolingo)
Copy of identification (passport or ID card)
Note that you can apply during the last year of your Bachelor’s studies.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Audencia and/or in France, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17057 EUR / year

≈ 17057 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

17057 EUR / year

≈ 17057 EUR / year

Living costs

Nantes

France

600 - 650 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for MSc in Brand Strategy and Product Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Job opportunities

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Nantes

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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