Overview

With the current evolution of the markets and the digitalisation of the product offer, companies must show innovation and reactivity facing a constant challenge: to be ahead of the competitors.

Key features

The brand plays an important role for the company. There may be similar products on the market, but the brand must be unique. This Brand and Marketing Management course at ICN Business School trains professionals to identify ways of building a company's brand equity and to implement strategies in a multidisciplinary and/or multicultural / international context. Graduates will also be able to use aesthetics as a source of creativity when making brand decisions.

Potential Careers:

Product manager

Innovation manager

Online marketing manager

Entrepreneur

Business developer

Project manager

Programme Structure

Courses include:

Strategy & innovation

International Marketing

Branding in the Social Media Era

Digital transformation & Data security

Psychology and Marketing

Creative Planning and Brand Strategies

Design, Storytelling and Campaigns

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-09 00:00:00

Application deadline not specified.

Language

English

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

74

Schedule TOEFL®

Credits

120 ECTS

Delivered

On Campus

Campus Location

Nancy, France

Disciplines

Marketing Management View 6 other Masters in Marketing Management in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

74

Schedule TOEFL®

Other requirements

General requirements

CV in English

Cover letter in English
Transcript of records of the last 2 years
Photocopy of the last diploma obtained or, if you have not obtained it yet, a certificate of enrolment
Copy of an English test
Copy of passport or identity card
1 passport photo

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at ICN Business School and/or in France, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

13000 EUR / year

≈ 13000 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

13000 EUR / year

≈ 13000 EUR / year

Living costs

Nancy

France

750 - 1000 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Brand and Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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