Marketing The Hong Kong University of Science and Technology

Overview

Students of the Marketing program from The Hong Kong University of Science and Technology cultivate foundational marketing knowledge through a series of core courses and accrue the latest marketing information and practical marketing skills through elective options.Students will derive cutting-edge knowledge, tools, and decision frameworks needed to tackle real-world marketing challenges. The program provides students access to become leading and responsible marketing professionals, particularly by joining multinationals, small or medium-sized companies, non-profit organizations, or as entrepreneurs in charge of their own.

Across the year, the program provides various outreach and networking opportunities to enrich students’ business vision and expose them to the latest industry trends and first-hand marketing know-how.

Learning outcomes

On successful completion of the program, graduates will be able to:

• Gain consumer insights by conducting marketing intelligence/research and applying marketing tools and methodologies to solve marketing-related problems;

• Assess the marketing environment (opportunities, challenges), develop marketing plans and strategies and bring these to life in the real world;

• Develop skills to build brands that will prosper and thrive in the global marketplace;

• Develop and implement marketing strategies in the digital marketplace; and

• Create sustainable marketing strategies and develop a sense of social responsibility as a future marketing leader.