Overview

This Business Analytics and Marketing programme at University of Dundee covers the ethical use and management of data. It looks at the impact on society and individuals.

Throughout the course you will

learning about data analysis and business analytics models

attend talks from Computing Science lectures on data analytics

learn to make better data lead business decisions

understand the ethical considerations and best practices in data analysis

learn how data analysis contributes to marketing strategy and decision-making

explore the use of predictive analytics for forecasting sales and identifying future market trends

gain insights into competitor analysis through data-driven approaches

Get more details

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Programme Structure

Modules include:

Database Systems Development

Search Marketing

Digital Asset Management

Moving Up to Business

Data Visualisation for Business

Fintech and Blockchain Technology

Digital Marketing

Applied Marketing Research and Insight

Business Analytics Project

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-15 00:00:00
- Apply before 2026-08-07 00:00:00
Starting 2027-01-12 00:00:00
- Apply before 2026-11-17 00:00:00

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Dundee, United Kingdom

Disciplines

Business Administration Marketing Data Analytics View 338 other Masters in Marketing in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

UK undergraduate degree

A UK Lower Second-Class Honours (2:2) degree

If you do not meet our academic grade requirements for your chosen course, we can offer you an alternative route to begin your studies. Our international incorporated degrees will develop your subject knowledge, academic English and university level study skills.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23000 GBP / year

≈ 23000 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

10500 GBP / year

≈ 10500 GBP / year

Additional Details

England, Wales, Northern Ireland, and Republic of Ireland: £ 10,500 GBP

Living costs

Dundee

United Kingdom

787 - 1494 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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Scholarships Information

Below you will find Master's scholarship opportunities for Business Analytics and Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Throughout the course you will

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Dundee

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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