Business Analytics and Marketing University of Dundee

Overview

This Business Analytics and Marketing programme at University of Dundee covers the ethical use and management of data. It looks at the impact on society and individuals. 

Throughout the course you will

• learning about data analysis and business analytics models

• attend talks from Computing Science lectures on data analytics

• learn to make better data lead business decisions

• understand the ethical considerations and best practices in data analysis

• learn how data analysis contributes to marketing strategy and decision-making

• explore the use of predictive analytics for forecasting sales and identifying future market trends

• gain insights into competitor analysis through data-driven approaches

Career opportunities:

At the University of Dundee, we’re committed to helping you build a successful future. With a clear employability strategy, we support you to develop essential skills, gain valuable experience, and learn how to confidently apply for opportunities.

The expert Careers Service offers tailored guidance, interactive workshops, and events such as Green Careers Week, the International Students Careers Symposium, and recruitment fairs.

Each academic school ensures employability is embedded throughout your studies, working in partnership to connect your learning with real-world opportunities. Over 300 employers visit campus each year, collaborating with students through placements, consultancy projects, and immersive experiences.