Overview
You will develop an understanding of the complex nature of international and global marketing as organisations compete in contemporary global contexts and react to an ever changing international socio economic landscape.Each student will develop important professional skills by engaging in a week-long immersive learning event, working with live clients or within international contexts. Through this analysis you will learn about consumer psychology, behaviour and culture and be able to refine your messaging to create international campaigns that resonate with your audiences.You will be taught by tutors who have real-world global marketing experience and are also research active, providing you with a bridge to our research community.
Accreditation
Ths course is accredited by the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing
Programme Structure
Course structureThis course can be studied either full-time or part-time. If you choose to study the course full-time, the course duration is either 1 year or 2 years in sandwich mode - which includes one year's full-time paid supervised work experience (a work placement). Sandwich mode is only available for September entry.If you choose to study the course part-time it will take 24 months for UK and EU students. Teaching is normally structured to provide one whole day or two half days each week in the semester. The approach to teaching, learning and assessment on this programme is intendend to be developmental, supportive, and inclusive to accomodate the range of learners that this programme caters for. For example, whilst this is a conversion programme, there will be students with varying degrees of previous marketing exposure (knowledge and/or experience).
Key information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Most postgraduate courses recruit year-round
Language
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Delivered
Campus Location
- Oxford, United Kingdom
- Oxford, United Kingdom
Disciplines
Marketing International Business Digital Marketing View 214 other Masters in Digital Marketing in United KingdomWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
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- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or any other qualification.Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropiate career development.
Entry will also be subject to two satisfactory references (one of these must be an academic reference).
Please also see the University's general entry requirements.
Please also see the University's general entry requirements.
Tuition Fees
-
International Applies to you
Applies to youNon-residents18900 GBP / year≈ 18900 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents12300 GBP / year≈ 12300 GBP / year
Living costs
Oxford
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Global Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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