Overview

This program equips you with practical digital marketing and analytics skills for data-driven roles. You will learn how to:

Plan and manage integrated digital marketing campaigns (SEO, SEM, social media, content, email)

Analyze customer behavior and customer journeys using data

Use marketing analytics tools to measure and optimize performance

Create dashboards and data visualizations for decision-making

Present data-driven insights to stakeholders and clients

Career Opportunities

This Digital Marketing and Analytics course from University of New York in Prague prepares you for roles in digital marketing, analytics, and data-driven strategy, including:

Digital Marketing Manager

Marketing Analyst / Data Strategist

Performance Marketing Specialist

CRM and Retention Manager

SEO/SEM Specialist

Social Media Strategist

E-commerce Manager

Digital Brand Manager

Product Marketing Specialist

Insights and Research Analyst

Get more details

Visit programme website

Programme Structure

Course Content:

Web Marketing Management and Metrics

Digital Design & Development

Strategic Thinking in the Digital Age

Research Methods

Data and Digital Marketing Analytics

Digital Advertising and Online Marketing

Communications

Business Intelligence and Visualization

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2027-02-01 00:00:00

Apply anytime.
Starting 2027-09-07 00:00:00

Apply anytime.

More details

Students needing visas should apply early. Visa processing times vary by the Czech embassy in your country.

Language

English

Credits

30 ECTS

Delivered

On Campus

Campus Location

Prague, Czech Republic

Disciplines

Digital Marketing Data Analytics

Explore more key information

Visit programme website

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Applicants must:

Hold a completed undergraduate degree (or recognized equivalent)

Submit official transcripts from all post-secondary institutions attended

Submit a completed application form

Provide a personal statement and letters of recommendation

Submit a CV outlining academic and/or professional experience

Demonstrate English proficiency (if applicable)

Complete an admissions interview

Pay the application fee

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of New York in Prague and/or in Czech Republic, please visit Student Insurance Portal.

Make sure you meet all requirements

Visit programme website

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

14478 EUR / year

≈ 14478 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

14478 EUR / year

≈ 14478 EUR / year

Living costs

Prague

Czech Republic

15441 - 26241 CZK / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Digital Marketing and Analytics

About

About

Overview

Career Opportunities

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Prague

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners