Digital Marketing and Analytics University of New York in Prague

Overview

What Makes This Programme Unique?

The Digital Marketing and Analytics programme from University of New York in Prague  stands out through its emphasis on real-world application and cross-functional marketing expertise:

• A dual specialization that integrates modern digital marketing practices with data analytics and performance measurement.

• Extensive hands-on training using industry-standard platforms like Google Analytics, Tableau, Meta Ads Manager, and SEMrush.

• Real-world marketing projects and simulations based on live datasets and case studies from international businesses.

• Instruction by experienced faculty members who are active in both academia and professional marketing circles.

• A collaborative, multinational classroom environment that encourages cross-cultural learning and idea exchange.

• A degree recognized across Europe and the U.S., offering true global career mobility.

Career Opportunities

Graduates of this programme leave with a well-rounded portfolio and the confidence to take on competitive roles in both creative and technical marketing environments. Potential career paths include:

• Digital Marketing Manager 

• SEO/SEM Specialist 

• Social Media Strategist 

• Marketing Analyst 

• CRM & Lifecycle Marketing Manager 

• Performance Marketing Consultant 

Graduates go on to work for global agencies, startups, e-commerce companies, and multinational corporations across Europe and beyond.