Marketing and Innovation London School of Planning and Management

Overview

The MA Marketing and Innovation at London School of Planning and Management is a comprehensive postgraduate degree designed to foster advanced strategic thinking and creative problem-solving. This programme integrates core marketing principles with modern innovation methodologies to ensure graduates can navigate the complexities of the contemporary business landscape. By focusing on data-driven insights and emerging technologies, the curriculum prepares students to deliver exceptional customer experiences and drive sustainable organisational growth.

Why Marketing and Innovation at London School of Planning and Management?

Studying at this institution provides students with a highly flexible learning environment, as the programme is delivered 100% online. This allows busy professionals to balance their academic pursuits with existing career commitments from anywhere in the world. The curriculum is deeply aligned with industry needs, focusing on the UK's thriving entrepreneurial ecosystem and the essential role of data analytics in modern commerce. Furthermore, the school is accredited by OTHM, an awarding body regulated by the UK government’s Ofqual, ensuring that the qualification meets rigorous quality standards and is respected by employers globally.

Tuition Fee Breakdown

• International fee: GBP 7950 per full
• National fee: GBP 7950 per full

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a blend of theoretical foundations and practical applications. Modules may include:

• Digital Marketing Strategy
• Brand Management and Positioning
• Consumer Behaviour and Psychology
• Marketing Research and Analysis
• Innovation Management and Entrepreneurship
• Marketing Communications and Public Relations
• Data-Driven Marketing and Analytics
• Social Media Marketing and E-commerce
• Content Marketing and Storytelling

Careers with Marketing and Innovation

Graduates of this programme are well-positioned to secure senior roles across various sectors, including technology, finance, and healthcare. The course develops the specific expertise required for high-level positions such as marketing manager, product development lead, and innovation manager. By mastering both creative strategy and analytical tools, alumni can effectively lead digital transformations and manage complex brand portfolios. The skills acquired are particularly relevant for those looking to advance their careers in the UK market, where there is a high demand for professionals capable of navigating evolving consumer behaviours and e-commerce trends.