Business Administration - Digital Strategy St Mary's University, Twickenham, London

Overview

The Business Administration - Digital Strategy programme at St Mary's University, Twickenham, London is designed to accelerate the careers of early to mid-career professionals. This Master's degree provides a deep dive into the intersection of business leadership and modern digital technologies. Students gain the expertise required to navigate complex global markets and lead digital transformation within their organisations.

Why Business Administration - Digital Strategy at St Mary's University, Twickenham, London?

The university is recognised for its exceptional academic support, ranking first in London according to the National Student Survey 2024. Students benefit from small class sizes, ensuring personalised attention from research-active industry professionals. The campus is situated in Richmond-upon-Thames, providing a picturesque learning environment with direct access to London’s international business hub. Furthermore, the institution is ranked among the top five in the UK for teaching quality by The Sunday Times Good University Guide 2024.

Tuition Fee Breakdown

• International fee: GBP 20400 per year
• National fee: GBP 16770 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum combines core management principles with specialised digital modules. Students also complete a professional consulting project to solve real-world business problems. Modules may include:

• Responsible and Ethical Leadership
• International Strategy
• Digital Marketing Strategy
• Financial Management and Accounting for Decision Makers
• Global People Management
• Digital Analytics and Information Management
• Digital Innovation and Strategy
• Strategic Project

Careers with Business Administration - Digital Strategy

Graduates are prepared for high-level roles across various sectors, equipped with essential skills in leadership, communication, and creative problem-solving. The programme supports transitions into senior management and specialist digital positions. Potential career paths include:

• Digital Marketing Manager
• Digital Strategist
• Advertising Manager
• Client Servicing Manager
• Content Marketing Manager
• Chief Marketing Officer
• E-commerce Director
• Marketing Analyst
• Business Analytics Specialist
• Business Intelligence Manager
• Account Manager
• Paid Media Expert

The university's career services provide additional guidance on postgraduate opportunities and specific job roles within the digital landscape.