Fashion Marketing and Communications Polimoda

Overview

Course overview

This Fashion Marketing and Communications program at Polimoda provides a deep understanding of the fashion industry’s complexities, emphasizing the collection of insights from diverse sources, the development of marketing plans and the execution of practical actions to enhance a company’s visibility.

Students will experience a holistic approach, where the fusion of digital fashion, social communications, marketing trends, packaging, graphic design, strategic planning and brand communications create an interconnected mosaic that mirrors contemporary fashion practice.

Lessons revolve around the very essence of the discipline, encapsulated in its title: Fashion, Marketing, and Communications. Be it above or below the line, within the bounds of convention or through unconventional means, in the realms of online or offline media, and using a myriad of images, numbers, or words—the overarching objective is to empower students to convey messages that are both clear and highly effective.

This intensive specialization program is not merely academic; it’s a journey guided by industry experts and enriched by the wisdom of international guest lecturers. Through hands-on experience, you will complete two transformative projects: the launch of a fashion magazine and the marketing of a fashion company. These projects will become valuable assets in your personal portfolio, showcasing your ability to translate theory into practical outcomes. 

Careers

Based on individual character and acquired skills, you can become the next:

• Communication Specialist
• Marketing Specialist
• Social Media Manager
• PR and Influencer Marketing Managers