Fashion Art Direction Polimoda

Overview

Course overview

The Art Director of a magazine is the über-talented professional behind an issue’s every detail and the mastermind responsible for creating innovative layouts with breakthrough typefaces, design elements and photography. They tell the stories that impact nearly every aspect of the readership’s life, gripping its attention from cover to cover. This is a person fueled by a never-ending and intense desire to produce content based on originality of thought, expression and vision with a primary concern: to inspire and guide the team towards the creation of an ironclad editorial project.

An Art Director’s day is full of visual meetings with editors, run-throughs with the fashion department, set days to give directions to still-life photographers and prop stylists, and, of course, actually sitting down to conceive and design layouts. This role also requires a number of managerial aspects such as sticking to deadlines and budgets with graphic designers, copywriters, journalists, editors, influencers, advertising professionals and media buyers.

Upon concluding the Fashion Art Direction program at Polimoda, students have the opportunity to solidify their acquired blend of creative and practical skills through an internship in fashion brands, fashion agencies, or media brands and magazines.

Careers

Endowed with an imaginative but strong character, Fashion Art Direction graduates can lead the way and create a shared vision for Magazines and Publications, Full-Service Communication Agencies and Luxury and Fashion Companies, both offline and online. Another career path could involve launching a Fashion Studio, taking on the role of a storyteller and ultimately creating an exciting and balanced 360° sensory experience.