Overview

Key facts

In the Market Research and Analytics program at Manchester Metropolitan University you’ll study a range of marketing-based units such as business to business marketing, marketing communications and the marketing professional. These units will introduce you to topics such as relationship marketing, market sector analysis and integrated campaigns, as well as giving you exposure to working with industry and developing your own identity as a marketer.
Your applied marketing research and analytics unit will introduce you to techniques used to analyse and display data and to explore markets, customer attitudes and new business ideas. You’ll also study two digital-focused units that allow you to explore how to effectively measure and evaluate campaigns and to make decisions based upon data.
During your course, you will also complete a live client brief. This is your opportunity to work in a group with a client on a real business challenge. You will work on a brief and will be required to set objectives, complete research and to present your recommendations to the client. This unit is a fantastic opportunity for you to develop your skills and build your professional portfolio for when you’re applying for a job.

Programme Structure

Course include:

APPLIED MARKETING RESEARCH AND ANALYTICS
MARKETING COMMUNICATIONS
BUSINESS TO BUSINESS MARKETING
THE MARKETING PROFESSIONAL
DIGITAL MEASUREMENT AND EVALUATION
DECISION MAKING AND DATA VISUALISATION

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-10-05 00:00:00
- Apply before 2026-08-15 00:00:00

More details

You can apply for a master’s course at any time throughout the year, most courses will close for applications in mid to late August.

Language

English

TOEFL^® IBT

89

Schedule TOEFL®

PTE Academic

65

Schedule a PTE test!

IELTS

6.5

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

Manchester, United Kingdom

Disciplines

Marketing View 338 other Masters in Marketing in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

89

Schedule TOEFL®

PTE Academic

65

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

You’ll need a good UK honours degree – minimum 2:2 – or the international equivalent in any subject. We’ll also consider applicants with significant, relevant experience or degree equivalent professional qualifications.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22500 GBP / year

≈ 22500 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

11500 GBP / year

≈ 11500 GBP / year

Living costs

Manchester

United Kingdom

645 - 1197 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Market Research and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Key facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Manchester

Funding

Scholarships Information

Available Scholarships

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