Overview

The Marketing and Digital Analytics programme from Queen Mary University of London aims to build foundational knowledge and skills in marketing and digital economy concepts and theories. Students will develop critical insights into the changing nature of marketing, and learn how to drive campaigns and build consumer relationships within a digital environment. The programme is open to graduates of all disciplinary backgrounds and is also suitable for individuals who are looking to start or develop their own businesses.

What you'll study

Broad skills that will be developed during the course include:

Ability to develop independent insights on marketing in the digital economy.
Ability to critically evaluate competing approaches and viewpoints, and justify decisions on Big Data and data analytics.
Ability to review the use of data and its relevance in different cultural contexts.
Knowledge of how to act ethically and with responsibility in terms of data analytics, while paying special attention to data ethics including data privacy, anonymity and governance.

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Programme Structure

Courses include:

Research Methods for Marketing
Dissertation for Marketing
AI for Business
Digital Economy, Big Data and Platformization
Brand Storytelling in the Digital Age

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-09-30 00:00:00
- Apply before 2027-09-01 00:00:00 , International
- Apply before 2027-09-01 00:00:00 , National

Language

English

TOEFL^® IBT

OR

92

OR

4.5

Schedule TOEFL®

PTE Academic

71

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IELTS

6.5

IELTS & PTE Test Preparation

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

London, United Kingdom

Disciplines

Marketing Digital Marketing Data Analytics View 248 other Masters in Data Analytics in United Kingdom

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Academic requirements

GPA

Upper Second Class

English requirements

TOEFL^® IBT

OR

92

OR

4.5

Schedule TOEFL®

PTE Academic

71

Schedule a PTE test!

IELTS

6.5

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

A 2:1 or above at undergraduate level in any subject.

Completed application form

Degree transcripts. Please provide a transcript for your degree study. If you have not yet completed your degree please provide a transcript of your results achieved to date. If you have completed more than one university qualification, please provide a transcript and certificate for both.
Referee details. Please provide the contact details of one or two referees on your application as required. You should provide details of an academic referee if you are currently studying, or if you have graduated within the last five years. Professional references may be considered if you have graduated more than five years ago.
Statement of purpose. Your statement of purpose should explain why you want to study your chosen programme and how it will help your future career aspirations. This should typically be one side of A4 paper.
Curriculum Vitae (CV)/Resume

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

35250 GBP / year

≈ 35250 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

15750 GBP / year

≈ 15750 GBP / year

Living costs

London

United Kingdom

1137 - 2157 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing and Digital Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What you'll study

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

London

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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