Overview

Course Details

In the Digital Marketing MSc programme offered at the University of Northampton you will learn about Digital Marketing Strategy, Search Engine Optimisation (SEO) & website optimisation and investigate the world of YouTube and Display Advertising, evaluate effectiveness using Analytics with Google Analytics.

You will also learn about the growth of social channels and gain an overview into the background of how social content and networks have developed and investigate bridging the digital divide and how the digital environment can be designed for inclusion for all users.

The course will investigate the importance of Career goal setting, allowing you to examine your Digital footprint audit, take part in Web portfolio designing and experience the importance of Network optimisation and will help you to gain an overview of the e-commerce industry and trends, understand digital consumer segments and the Online buying journey consumers take.

Another important topic will be about what will the Digital Future bring or look like and you will have the option to undertake a dissertation – a piece of individual, original research OR choose to take a practitioner-focused digital marketing project.

Career Opportunities

Accredited by the Digital Marketing Institute (DMI), the 

 will allow you to be certified as a Certified Digital Marketing Professional.