Overview

Course Details

In the Digital Marketing MSc programme offered at the University of Northampton you will learn about Digital Marketing Strategy, Search Engine Optimisation (SEO) & website optimisation and investigate the world of YouTube and Display Advertising, evaluate effectiveness using Analytics with Google Analytics.

You will also learn about the growth of social channels and gain an overview into the background of how social content and networks have developed and investigate bridging the digital divide and how the digital environment can be designed for inclusion for all users.

The course will investigate the importance of Career goal setting, allowing you to examine your Digital footprint audit, take part in Web portfolio designing and experience the importance of Network optimisation and will help you to gain an overview of the e-commerce industry and trends, understand digital consumer segments and the Online buying journey consumers take.

Another important topic will be about what will the Digital Future bring or look like and you will have the option to undertake a dissertation – a piece of individual, original research OR choose to take a practitioner-focused digital marketing project.

Career Opportunities

Accredited by the Digital Marketing Institute (DMI), the

Digital Marketing MSc

will allow you to be certified as a Certified Digital Marketing Professional.

Programme Structure

Courses include:

Strategic Digital Marketing
Social Media & Content Creation
Digital Diversity
The Professional Digital Marketer
E-Commerce
Digital Futures
Digital Project or Dissertation

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2026-09-28 00:00:00

Apply anytime.

More details

It is recommended that applicants apply as early as possible for their chosen program, at least one month prior to the course start date.

Language

English

TOEFL^® IBT

88

Schedule TOEFL®

PTE Academic

62

Schedule a PTE test!

IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Northampton, United Kingdom

Disciplines

Digital Marketing View 213 other Masters in Digital Marketing in United Kingdom

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Academic requirements

GPA

First Class

UK honours first or second-class bachelors’ degree.

English requirements

TOEFL^® IBT

88

Schedule TOEFL®

PTE Academic

62

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

You will need to hold a First or Second class honours degree (or equivalent) in order to be eligible for this course.
No work experience is required for admission onto this course.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17495 GBP / year

≈ 17495 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

8500 GBP / year

≈ 8500 GBP / year

Additional Details

Part Time: £920 (per 20 credits)

Living costs

Northampton

United Kingdom

796 - 1510 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Course Details

Career Opportunities

Programme Structure

Courses include:

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Northampton

Funding

Scholarships Information

Available Scholarships

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