Overview

The Marketing and Brand Management 100 percent English programme from INSEEC Grand École - Business School aims to train professionals capable of designing, deploying and managing brand strategies on a global scale. The programme enables students to master the development of brand identity, brand awareness and brand value in a competitive environment.

The programme develops the following key skills:

Designing the marketing strategy and developing the brand
Managing brand strategy
Deploy and implement the marketing strategy in project mode
Managing teams for performance

Career opportunities:

After completing INSEEC’s MSc Marketing & Brand Management, you will have access to opportunities in marketing, brand management and sales strategy. The programme opens up prospects for advancement to positions of responsibility.

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Programme Structure

Courses include:

Budget Management & Dashboard

Business English

Negotiation

Software & Decision Tools

Professional methods

Corporate Strategy & Business Plan

Brand Management

Brand Identity & Storytelling

Brand Semiotics

Panels, Research & Marketing Decisions

Master Thesis

Customer Experience Management

Consumer Behavior

Communication & Advertising

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Application deadline not specified.
Starting 2027-02-01 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

OR

79

Schedule TOEFL®

Credits

60 ECTS

60-120

Delivered

On Campus

Campus Location

Bordeaux, France
Paris, France
Lyon, France
Chambéry, France
Rennes, France

Disciplines

Marketing Management Studies View 56 other Masters in Marketing in France

Explore more key information

Visit programme website

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

79

Schedule TOEFL®

Other requirements

General requirements

Admission to 1st year

Holders of at least 3 years’ higher education in the fields of marketing, communication, management, business or economics are eligible: university degree, professional degree, Bachelor’s degree from a business school or BUT.
Apply using the online application form.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at INSEEC Grand École - Business School and/or in France, please visit Student Insurance Portal.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

12650 EUR / year

≈ 12650 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

12650 EUR / year

≈ 12650 EUR / year

Additional Details

2nd year: 14 150€

Living costs

Bordeaux

France

750 - 1050 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

Visit programme website

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing and Brand Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career opportunities:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Bordeaux

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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