Overview

The MSc in Digital Marketing and e-Business offered at Westford University College in partnership with Abertay University, UK is credentialed by the Chartered Institute of Marketing (CIM). The curriculum is intended to provide learners with the knowledge and skills they need to succeed in the ever-changing world of strategic digital marketing and commerce.

Overview

It takes an interactive, learner-centred approach, helping students to concentrate on specific areas of interest while also going on a broader investigation of the concepts required of a modern marketing professional. This combination of specialized and general knowledge will improve the learner’s ability to function well in a variety of senior jobs. Learners will gain a thorough grasp of best practices across multiple digital platforms while learning from highly skilled staff and executing a mix of local, national, and global enterprises.

Learners will be able to implement strategic marketing and e-business plans across numerous digital channels after completing the program. They will be able to successfully manage global marketing and business teams by applying insights into the global nature of digital marketing and e-commerce. They will also be able to critically analyze the global digital marketing environment and make evidence-based strategic decisions, as well as manage clients, consumers, and stakeholders in the creation of marketing and e-business plans across many platforms.

Programme Structure

Courses include:

Innovation and New Ideas Creation
Data for Decision Making
Digital Marketing Communications and Branding
Digital Customer Insight and Experience
Project Management
Research Proposal
Management Investigation
Business Research Methods

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.

Language

English

Credits

180 alternative credits

Delivered

Online

Campus Location

London, United Kingdom

Disciplines

Business Administration View 166 other Masters in Business Administration in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

A valid bachelor’s degree
In the absence of a bachelor’s degree applicant must have demonstrated at least 5 years of work experience.

Tuition Fee

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and e-Business.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Tuition Fee

Funding

Scholarships Information

Available Scholarships

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