Overview

Marketing processes built on creating value for customers can now be managed with real-time and analytical techniques. Marketing is offered at Sabanci University.

Key facts

Updated techniques ensure that market analysis and marketing strategy can be carried out efficiently and effectively and focused on the customer's needs.

Finally, companies and brands today have to cope with the continued growth of social media channels, the increasing empowerment of users on social networks, and the development of new digital tools. The third goal of the MiM program is to introduce the innovations that digital transformation brings to the field of marketing.

The program's curriculum covers a wide range of core marketing topics and interests, including omnichannel marketing, integrated marketing communications, consumer behavior, digital marketing, branding, and data insights for marketing, and a wide range of electives that enable further specialization in interests.

Programme Structure

Courses include:

omnichannel marketing;
integrated marketing communications;
consumer behavior;
digital marketing;
branding;
and data insights for marketing;
and a wide range of electives that enable further specialization in interests.

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2026-09-23 00:00:00
- Apply before 2026-08-18 00:00:00

Language

English

TOEFL^® IBT

83

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Credits

60 ECTS

Delivered

On Campus

Campus Location

Istanbul, Turkey

Disciplines

Marketing View 12 other Masters in Marketing in Turkey

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

83

Schedule TOEFL®

Other requirements

General requirements

Online Application Form: Application should be completed until the deadline.
Official Transcript: An official document issued by the registrar of the candidate's previous institution showing all courses taken and grades received by the candidate.
Two Letters of Recommendation: The writers of recommendation letters are expected to upload them to the online system.
One Photograph: Candidates must upload a passport-sized photo to the online system.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Sabanci University and/or in Turkey, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24500 USD / year

≈ 24500 USD / year

Additional Details

1.100.000 TL for Turkish citizens

Living costs

Istanbul

Turkey

2000 - 3240 TRY / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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