Overview

The main aim of the Marketing program at Sabanci University is to provide a comprehensive understanding of key business management concepts such as segmentation, targeting, positioning, product development, pricing, distribution, promotion, communication and branding while focusing on understanding consumer behavior.

Key Features

The Master of Science in Marketing Program (MiM) aims to successfully reflect the changes in the marketing paradigm by further integrating the newest approaches stemming from the development of digital technologies into the marketing discipline. Marketing processes built on creating value for customers can now be managed with real-time and analytical techniques.
Finally, companies and brands today have to cope with the continued growth of social media channels, the increasing empowerment of users on social networks, and the development of new digital tools. The third goal of the MiM program is to introduce the innovations that digital transformation brings to the field of marketing.

Programme Structure

Courses include:

omnichannel marketing;
integrated marketing communications;
consumer behavior;
digital marketing;
branding;
and data insights for marketing;
and a wide range of electives that enable further specialization in interests.

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2025-10-02 00:00:00
- Apply before 2025-07-26 00:00:00

Language

English

TOEFL^® IBT

83

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Credits

60 ECTS

Delivered

On Campus

Campus Location

Istanbul, Turkey

Disciplines

Marketing View 8 other Masters in Marketing in Turkey

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

83

Schedule TOEFL®

Other requirements

General requirements

Online Application Form: Application should be completed until the deadline.
Official Transcript: An official document issued by the registrar of the candidate's previous institution showing all courses taken and grades received by the candidate.
Two Letters of Recommendation: The writers of recommendation letters are expected to upload them to the online system.
One Photograph: Candidates must upload a passport-sized photo to the online system.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Sabanci University and/or in Turkey, please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

21500 USD/year

Tuition Fee

Based on the tuition of 21500 USD per year during 12 months.
National

8213 USD/year

Tuition Fee

Based on the tuition of 8213 USD per year during 12 months.

265000 TL for national students.

Living costs for Istanbul

2000 - 3240 TRY /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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