Creative Marketing James Cook University

Overview

Key facts

• Our MBA program in Creative Marketing offered by James Cook University provide advanced knowledge, understanding and analytical skills for managing in the 21st century. 
• This involves using a wide range of knowledge and research to develop interdisciplinary and thematic frameworks that enable managers to successfully analyse, strategically plan, and implement decisions

• Various disciplines are used to understand the key themes that confront all managers and organisations. 

• Themes include responsible management practices, globalisation, technology and innovation, individual identity and career development, corporate governance, sustainability, risk and value creation, entrepreneurship and decision making, the knowledge economy, leadership and change, and strategy.

Career Outcomes 

Students will be equipped with data-driven approaches to understand markets, competitors, and portfolios of product offerings. Students also learn the cutting-edge operating technologies and techniques through hands-on projects and activities.

Post-MBA in Creative Marketing could be Brand Manager, Marketing Manager, Product Manager, Strategic Marketing Manager, Digital Marketing Manager, E-commerce manager, etc.