Strategic Product Design

Overview

The Strategic Product Design programme of the International Hellenic University provides graduates from various disciplines with a key set of skills, hands-on experience on advanced software along withstate-of-the-art 3D equipment and management of operations knowledge for real world projects , which are crucial to achieve success in their chosen career. In particular, the MSc invests in innovation and trains students in various technical, economic, managerial and business aspects of 3D printing, a disruptive technology which is expected to replace in the future certain traditional production methods, reform the whole industrial process chain and also create a new innovative industry.

Specialisation Streams:

• Product and Services Management

• Product Creativity and Design

• Industrial Design and Innovation

Aims and Objectives

The aims and objectives of the programme are summarized as follows:

• Understanding of the current status and future trends in product design

• Hands-on experience on advanced software and state-of-the-art equipment

• Collaborations and consultation with design and engineering companies

• Marketing and branding of new products

• Interdisciplinary approach to design thinking

• Management of operations knowledge for real world projects

• Innovation driven design and entrepreneurship

• An insight into production techniques and modern applications

• Design and managementleadership

Career paths

Graduates of the MSc in Strategic Product Design can indicatively follow the career paths listed below:

• Positions in companies requiring design and management leadership

• Positions in design studios - engaging in various stages of the product development process, from concept to detail design and analysis

• Positions in companies producing industrial products such as electrical and electronic devices, clothing, food (packaging design), mechanical components, plastics etc.

• Positions in consulting companies dealing with product design, product development, entrepreneurship and innovation

• Research positions – conducting research and pursuing Doctoral studies in the field of design

• Teaching positions in Higher Educational Institutions, secondary education, technical and vocational training, public and private education at a theoretical, technical and applied level

• Positions in innovative knowledge-intensive start-up companies (or creation of their own start-up companies) where skilled knowledge is needed in order to understand the opportunities and challenges provided by new digital design and manufacturing technologies (e.g. 3D printing) as well as the management of disruptive technologies in terms of financial figures, costing and management