Overview

Through a hands-on approach, you’ll delve into the world of digital marketing strategy, social media marketing and analysis, learning all about CX (customer experience) online. Learn all about influencer marketing and the ever-evolving landscape of online advertising, helping you develop valuable skills for today’s business environment.

Through this Digital Marketing and Advertising offered by University of Hull , you’ll also develop an understanding of key marketing aspects such as strategic marketing, consumer behaviour and engagement, advertising campaigns and media management, and ethics.

You’ll be studying in the Business School which has the largest lecture theatre on campus, as well as giving you direct access to dedicated computer suites.

Our double international accreditations from the Association of MBAs (AMBA) and the Association to Advance Collegiate Schools of Business (AACSB) also mean you’ll be learning in a Business School that’s part of an exclusive club – only around 5% of the world’s 13,000 plus business programmes hold both AMBA and AACSB accreditations.

Future prospects

Graduating with an MSc in Digital Marketing and Advertising will help prepare you for an exciting career in a variety of digital-led roles. Roles like digital marketing management and strategists, social media marketing, advertising and digital channel management, SEO and content marketing management and many more.

You’ll also be equipped to develop and implement marketing strategies for all kinds of businesses and organisations.

We also offer career support from the Student and Graduate Centre for Professional Success which connects students with businesses. The centre offers support such as mentoring and CV workshops.

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Programme Structure

Courses include:

Buyer Behaviour and Ethics

Digital Marketing Strategy

Marketing Management for Business

Advertising Management

Customer Experience (CX) Strategies and Techniques

Social Media Marketing Management

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-22 00:00:00
- Apply before 2026-06-30 00:00:00 , International
- Apply before 2026-08-11 00:00:00 , National

More details

For Home applicants, we recommend that you apply 6 weeks before the start of the programme.

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Hull, United Kingdom

Disciplines

Marketing Advertising View 338 other Masters in Marketing in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The programme is designed for graduates from any discipline with a strong interest in the principles and practices of advertising and marketing. However, we do recommend that you have a basic knowledge and understanding of this area or business studies.

If you require a student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16000 GBP / year

≈ 16000 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

12000 GBP / year

≈ 12000 GBP / year

Living costs

Hull

United Kingdom

729 - 1384 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Future prospects

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Hull

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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