Business Economics Tourism University of Dubrovnik

Overview

The curriculum of this Master’s program in Business Economics Tourism from University of Dubrovnik  focuses on developing future managers for roles in tourism, hospitality, and the public sector, combining a strong foundation in economics with environmental protection and sustainable development. 

Emphasizing the principles of ‘new tourism’, the program integrates modern marketing and management strategies that align with global trends and meet the demands of today’s tourist market. Students will gain the knowledge and competencies needed to promote tourism while preserving vital resources. Through applied learning and industry connections, graduates will be prepared to lead in a competitive, ever-evolving global tourism industry.

Employability 

Our Tourism program is designed in close consultation with key industry associations and leading employers, including the Association of Employers in Croatian Hospitality, the Croatian Employers’ Association, and top local employers like Valamar Hotels and Hilton Imperial Dubrovnik. This ensures our curriculum aligns with the latest market demands and trends in the tourism industry. 

Students gain specialized knowledge, preparing them for competitive roles in tourism, hospitality, and related sectors. Through partnerships with national and international associations such as UNWTO and IH&RA, the program stays aligned with global standards and trends. Additionally, the Faculty actively engages with the local community and industry experts to drive research and contribute to the region’s development, fostering strong ties between academia and practice.