Marketing and Consumer Behaviour Goldsmiths, University of London

Overview

The MSc in Marketing and Consumer Behaviour is designed to equip students with a thorough understanding of consumer behaviour, which is crucial for developing effective marketing strategies. The programme offers a comprehensive curriculum that blends theoretical knowledge with practical application, ensuring that graduates are well-prepared for the competitive job market. Students can choose to start their studies in either January or September, allowing for flexibility in their educational journey.

Why Marketing and Consumer Behaviour at Goldsmiths?

Goldsmiths, University of London, is renowned for its innovative approach to education and strong emphasis on employability. The university is ranked among the top institutions globally, providing students with access to industry partnerships and state-of-the-art facilities. The programme is delivered by experienced faculty members, many of whom have extensive research backgrounds and industry experience, enhancing the learning experience with real-world insights.

Tuition Fee Breakdown

The tuition fees for the MSc in Marketing and Consumer Behaviour are as follows:

• International students: £24,350 per year
• Home students: £17,350 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The programme comprises 90 credits of compulsory modules and 30 credits of optional modules, culminating in a research project worth 60 credits. The core modules include:

• Consumer Behaviour (15 credits)
• Psychology of Marketing and Advertising (15 credits)
• Behavioural Data Science (15 credits)
• Marketing Strategy (15 credits)
• Creating Customer Experiences (15 credits)
• Consumer Culture (15 credits)
• Research Project (Dissertation) (60 credits)

Students may also select optional modules from other relevant areas within the School of Creative Management, further tailoring their learning experience.

Industry Demand

The skills acquired through this programme are highly sought after in various sectors, including marketing, advertising, consumer research, and public relations. Graduates are well-prepared to meet the demands of employers looking for expertise in understanding consumer behaviour and effective marketing strategies.

Careers with Marketing and Consumer Behaviour

Graduates of the MSc in Marketing and Consumer Behaviour often find employment in diverse roles. Potential career paths include:

• Consumer Insight Analyst
• Market Researcher
• Marketing Manager
• Advertising Executive
• Public Relations Specialist
• Entrepreneur

Alumni have successfully transitioned into various industries, utilising their knowledge to influence consumer choices and drive organisational success.