Overview

With the Sports Business program at Munich Business School you will acquire specific know-how and get to know all facets of sports management. By dealing with the topics sports communication and media, sports sponsoring and marketing, license and rights exploitation as well as digital sports and sports event management, you will qualify as a specialist for companies in the sports industry as well as sports clubs and associations.

Key facts

An integral part of the Sports Business and Communications program is the Business Project. On behalf of a real company such as adidas or an association such as the DFB or the DOSB, you will work together with your fellow students on a concrete, practice-relevant issue and will be able to apply and demonstrate your skills in practice. At the same time, you make important contacts with future employers.

Programme Structure

Courses include:

Sports Communication & Media
Sports Business and Leadership
Business Project
Sports Marketing and Sponsoring
Digital Sports Management
Sports Event Management

Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-07-15 00:00:00 , EEA/EU
Starting 2027-09-01 00:00:00
- Apply before 2027-04-15 00:00:00 , International

Language

English

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

85

Schedule TOEFL®

PTE Academic

56

Schedule a PTE test!

IELTS

6.5

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4.9/5 student rating

Credits

90 ECTS

Delivered

On Campus

Campus Location

München, Germany

Disciplines

Business Administration Sports Management View 164 other Masters in Business Administration in Germany

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

85

Schedule TOEFL®

PTE Academic

56

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The main requirement for admission to the Master Innovation and Entrepreneurship study program is a successful Bachelor's degree (180 ECTS or more).

Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program.

Letter of Motivation (1-2 pages)

Résumé/CV

Copies of your graduation certificates and/or current university transcripts

recent photo of yourself (professional, in color with bright background)

Copy of the school leaving certificate (e.g., Highschool Diploma, IB, Abitur)

Proof of English language proficiency (TOEFL, IELTS or ELS)

Reference letters (if available)

Scholarship application (statement of 1-2 pages)

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Munich Business School and/or in Germany, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17160 EUR / year

≈ 17160 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

17160 EUR / year

≈ 17160 EUR / year

Living costs

München

Germany

1078 - 1689 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Sports Business and Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

München

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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