Overview

With the Sports Business program at Munich Business School you will acquire specific know-how and get to know all facets of sports management. By dealing with the topics sports communication and media, sports sponsoring and marketing, license and rights exploitation as well as digital sports and sports event management, you will qualify as a specialist for companies in the sports industry as well as sports clubs and associations.

Key facts

An integral part of the Sports Business and Communications program is the Business Project. On behalf of a real company such as adidas or an association such as the DFB or the DOSB, you will work together with your fellow students on a concrete, practice-relevant issue and will be able to apply and demonstrate your skills in practice. At the same time, you make important contacts with future employers.

Programme Structure

Courses include:

Sports Communication & Media
Sports Business and Leadership
Business Project
Sports Marketing and Sponsoring
Digital Sports Management
Sports Event Management

Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-04-15 00:00:00 , International
- Apply before 2026-07-15 00:00:00 , EEA/EU

Language

English

IELTS

6.5

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PTE Academic

56

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TOEFL^® IBT

85

Schedule TOEFL®

Duolingo English Test

115

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Credits

90 ECTS

Delivered

On Campus

Campus Location

München, Germany

Disciplines

Business Administration Sports Management View 166 other Masters in Business Administration in Germany

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Free IELTS Mock Tests!

PTE Academic

56

Schedule a PTE test!

TOEFL^® IBT

85

Schedule TOEFL®

Duolingo English Test

115

Take A Free Practice Test!

Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

The main requirement for admission to the Master Innovation and Entrepreneurship study program is a successful Bachelor's degree (180 ECTS or more).

Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program.

Letter of Motivation (1-2 pages)

Résumé/CV

Copies of your graduation certificates and/or current university transcripts

recent photo of yourself (professional, in color with bright background)

Copy of the school leaving certificate (e.g., Highschool Diploma, IB, Abitur)

Proof of English language proficiency (TOEFL, IELTS or ELS)

Reference letters (if available)

Scholarship application (statement of 1-2 pages)

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Munich Business School and/or in Germany, please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

17160 EUR/year

Tuition Fee

Based on the tuition of 25740 EUR for the full programme during 18 months.
EU/EEA

17160 EUR/year

Tuition Fee

Based on the tuition of 25740 EUR for the full programme during 18 months.

Living costs for München

1078 - 1689 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Sports Business and Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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