Strategic Fashion Marketing University of the Arts London (UAL)

Overview

MA Strategic Fashion Marketing has a global reputation for success in launching fashion industry careers. It is a well-established and renowned course with a record of recruiting high calibre students leading to an excellent record of graduate employability.  

The course provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management.  You will develop knowledge and skills in areas such as marketing strategy, business development, brand strategy, consumer insights, digital as well as marketing communications. The course also offers in-depth analysis into innovative and industry specific fields such as luxury, international strategy, sustainability and digital technologies. 

The course will challenge you to rethink the status quo of the industry and develop innovative and holistic approaches to problem solving, preparing you to successfully navigate this dynamic industry. 

Industry speakers will showcase new thinking and expertise in the sector, providing you with multiple opportunities to network and develop professional skills.

What to expect 

• Critical analytical skills. You will be challenged to develop highly employable skills through the production of your unique research project, adding to a growing body of knowledge within global strategic fashion marketing practice.  
• Contemporary industry-informed curriculum. This will challenge and contribute to your  professional growth and resilience needed for a successful career within dynamic industries.  
• Research led teaching and knowledge exchange with global academic and industry partners as well as London College of Fashion research centres including the Fashion Innovation Agency.