Overview

The MA in Strategic Fashion Marketing at the University of the Arts London (UAL) is highly regarded for its effectiveness in launching successful careers in the fashion industry. This established course is designed for individuals who aspire to excel in fashion marketing and management, equipping them with both creative and strategic skills essential for navigating this fast-paced field. The curriculum emphasises a comprehensive understanding of fashion marketing, covering critical areas such as business development, brand strategy, consumer insights, and digital communication.

Why Strategic Fashion Marketing at UAL?

UAL's London College of Fashion is renowned for its global reputation and strong industry connections. The programme benefits from a contemporary curriculum that challenges students to rethink traditional practices in the fashion industry. Regular interactions with industry professionals provide students with valuable insights and networking opportunities, enhancing their learning experience. UAL's commitment to ethical practices, including climate, social, and racial justice, is embedded in the course, ensuring graduates are well-prepared for the industry's evolving landscape.

Tuition Fee Breakdown

The tuition fees for the MA in Strategic Fashion Marketing are as follows:

• International Students: £29,990 per year
• Domestic Students: £14,000 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The course is structured across three blocks, each focusing on different aspects of fashion marketing:

• Block 1:
  • Fashion Marketing Strategy
  • Brand Management
  • Consumer Insights for Communications
• Block 2:
  • Elective Units (e.g., Creative Decision Making for Fashion Enterprise)
  • Advanced Marketing Strategy
  • Advanced Research Methods
• Block 3:
  • Masters Project

This structured approach allows students to engage deeply with both theoretical and practical aspects of fashion marketing, culminating in a self-directed research project that showcases their learning and skills.

Careers with Strategic Fashion Marketing

Graduates of the MA in Strategic Fashion Marketing are well-equipped for diverse roles within the fashion industry. They possess valuable skills in brand management, marketing strategy, and consumer behaviour analysis. Many alumni have secured positions at prestigious companies such as Amazon, H&M Group, LVMH, and Ralph Lauren. The course prepares students for various career paths, including roles in CRM, social media, PR, and broader marketing functions, as well as opportunities for further academic research.