Overview

NEOMA Business School ’s MSc Marketing prepares students to develop effective marketing strategies in an international, digital and increasingly data-driven environment. The programme combines a shared foundation in strategic marketing, consumer behaviour, market intelligence, digital communication and responsible business with a choice of three specialist tracks.

• The International Brand Management track explores how brands are created, positioned and managed across international markets. Students examine areas such as brand communities, storytelling and the influence of sustainability and artificial intelligence on branding strategies.
• The Digital & Data Marketing track combines creative digital marketing with data analysis. It develops the ability to understand online consumer behaviour, manage customer relationships, create engaging content and use data to improve marketing decisions and campaign performance.
• The Luxury Marketing track focuses on the distinctive characteristics of luxury brands and markets. Through sector-specific insights and business cases, students develop expertise in luxury branding, communications, retail and customer experience.

Practical projects, simulations, company case studies and professional experience allow students to apply their knowledge to current marketing challenges.

Depending on their chosen track, graduates can pursue careers such as brand manager, marketing manager, digital project manager, marketing data analyst, customer relationship manager, content manager, social media manager, strategic planner, luxury brand manager, communications and PR manager, retail manager or luxury consultant.