Marketing and Management (Vaasa) Hanken School of Economics

Overview

Studying Marketing and Management (Vaasa) at the Hanken School of Economics you will learn how to gather, analyse and understand market information, and how to lead organisations based on market insight. 

You will also get the skills required to develop and manage business strategies, business models, product and service development, and market communication. Vaasa, being the "energy capital of the North" with a vibrant energy industry, offers a lot of possibilities for interesting internships during your studies, and a great start to a successful career!

Upon Graduation, You Will Have 

In addition to the goals of the specialisation Business and Management, students in Marketing and Management will gain skills in

• Gathering, analyzing, and understanding information & insights about customer behaviour in diverse market contexts

• Developing and managing the firm’s/organization’s strategy, business model, product and service development, and marketing communication based on customer and market understanding

• Knowledge to identify and evaluate strategic decisions in different organizational contexts

• Analyzing and implementing an organization’s sustainable strategy, structure and business models taking the interests of different stakeholders into account.

Accreditation

Hanken School of Economics is a leading university with over 115 years of experience in research and education in economics and business administration. Hanken holds the three most prestigious accreditations for business schools, EQUIS, AACSB and AMBA, which only one percent of business schools worldwide have achieved. MSc programme is ranked by Financial Times (n60 in 2025).