Overview

The Marketing programme at American College of Greece can prepare you for these challenges.It is a rigorous programme aiming to provide current and prospective marketers with a blend of strategic thinking, analytical skills and contemporary marketing tools. The programme provides students with an extensive coverage of digital marketing strategies and applications along with marketing metrics and marketing analytics tools to help them foster marketing accountability across their organizations.

Careers

After completing the programme participants should be able to:

Apply relevant marketing knowledge to simple and complex marketing problems.

Readily transfer practical skills and marketing tools to professional marketing positions.

Strategically think about markets, product and service offerings

Analyze customers, competitors, and the internal company environment in a creative and measured way.

Design, implement and tangibly evaluate marketing programmes.

Accreditation

Accredited by the New England Association of Schools and Colleges (NEASC).

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Programme Structure

Courses include:

Consumer Behavior

Business Statistics

Business Writing & Presentation Skills

Marketing Research

Advertising Management

Marketing Strategy

Digital Marketing

Brand Management

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months
Part-time
- 24 months
- Flexible

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-04-30 00:00:00

More details

Rolling Admission| Upcoming Deadline: April 30

Language

English

IELTS

6.5

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TOEFL^® IBT

100

Schedule TOEFL®

Duolingo English Test

125

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Credits

30 SCH

Delivered

On Campus

Campus Location

Athens, Greece

Disciplines

Marketing View 4 other Masters in Marketing in Greece

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Academic requirements

GRE^®

Required

GMAT

550

English requirements

IELTS

6.5

Free IELTS Mock Tests!

TOEFL^® IBT

100

Schedule TOEFL®

Duolingo English Test

125

Take A Free Practice Test!

Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

Hold a bachelor’s degree; - Provide evidence of excellent command of the English language;

Need to be currently employed or self-employed (valid for the part time mode only) GMAT tests are optional unless the Academic Committee requires the applicant to take them: in any case, scores of 550 or more (GRE >155) can strengthen your application and help you secure a scholarship.

The completed application form, including one recent photograph in jpeg format;

Two letters of recommendation in Greek or in English language.

Official Academic Transcripts as well as Certified copies of degrees from each undergraduate, graduate or professional degree earned;

Proof of competence in the English language (unless schooled in English), e.g. Proficiency or TOEFL or IELTS.

Three Essays, as indicated in the Application form;

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Alba Graduate Business School and/or in Greece, please visit Student Insurance Portal.

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Tuition Fee

To always see correct tuition fees

International

12500 EUR/year

Tuition Fee

Based on the tuition of 12500 EUR for the full programme during 12 months.
EU/EEA

12500 EUR/year

Tuition Fee

Based on the tuition of 12500 EUR for the full programme during 12 months.

Living costs for Athens

595 - 760 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student insurance

Make sure you meet all requirements

Tuition Fee

International

EU/EEA

Living costs for Athens

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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