Marketing American University of Greece

Overview

The Marketing programme at American College of Greece can prepare you for these challenges.It is a rigorous programme aiming to provide current and prospective marketers with a blend of strategic thinking, analytical skills and contemporary marketing tools. The programme provides students with an extensive coverage of digital marketing strategies and applications along with marketing metrics and marketing analytics tools to help them foster marketing accountability across their organizations. 

Careers

After completing the programme participants should be able to:

• Apply relevant marketing knowledge to simple and complex marketing problems.

• Readily transfer practical skills and marketing tools to professional marketing positions.

• Strategically think about markets, product and service offerings 

• Analyze customers, competitors, and the internal company environment in a creative and measured way.

• Design, implement and tangibly evaluate marketing programmes.