Fashion Marketing and Global Cultures University of the Arts London (UAL)

Overview

The MA Fashion Marketing and Global Cultures degree is designed to draw greater awareness of the diversities of peoples, places and practices that play a part in fashion marketing and the overall global fashion industry.  

The course will present you with opportunities to learn about the fundamental elements of marketing and business practices that take place on local, national, and international scales in the fashion industry. You will have the opportunity to explore and learn how fashion, creative and cultural practices are undertaken in different parts of the world, while also developing your understanding as to why fashion is one of the world’s largest and most lucrative consumer industries.  

In addition, you will learn about creative techniques and research practices that will enable you to develop industry-ready skillsets that showcase how contemporary marketing practices are implemented as well as develop an empathetic mindset to the evolving nature of global communities across the world. 

Learning on the course will involve theoretical, practice-based, research-based, and reflective activities for your professional and academic development.  You will be presented with key subjects that present fashion as both a cultural practice and a global commercial industry.  

You will be encouraged to take active responsibility for your academic and professional development throughout the course and through interactions with your peers, academics, and researchers, and with professionals and experts from the fashion industry.  Through your participation on the course, you will develop appreciations of diverse global cultures and explore personal insights that can work to shape positive practices for the present and future global fashion industry.  

What to Expect: 

• Innovative learning environment: The curriculum will be contemporary, challenging and support an appreciation for the diverse range of cultures, regions and practices that feed into the global fashion industry. 
• Industry informed curriculum: You will benefit from industry engagement and speaker programmes. These opportunities will inform new thinking and expertise from professionals in the global fashion, marketing and cultural industries including LCF alumni. 
• Collaboration:  The course has a strong international business and marketing focus through industry collaboration projects and cooperation with research centres in LCF.  These include the Fashion Business Research Centre, Faith & Fashion, the Fashion Innovation Agency (FIA), the Cultural & Historical Studies (CHS) department, and with renowned international HEIs in related fields of fashion and culture. 
• Diverse career opportunities: The course will prepare you for a wide range of careers in areas such as: fashion marketing, brand management, social media and digital marketing, the cultural and creative industries, international relations, PR, and communications or for undertaking Doctoral studies in related areas.