Fashion Marketing and Global Cultures University of the Arts London (UAL)

Overview

The MA Fashion Marketing and Global Cultures programme at the London College of Fashion, UAL, is meticulously crafted to enhance your understanding of the multifaceted world of fashion marketing while emphasising global cultural influences. This innovative course spans 12 months and is designed to equip you with essential marketing skills and a comprehensive view of how fashion operates on local, national, and international scales.

Why Fashion Marketing and Global Cultures at UAL?

UAL is renowned for its strong emphasis on creativity and innovation, ranking among the top institutions for fashion studies globally. The London College of Fashion boasts exceptional industry connections, providing students with unique opportunities to collaborate with leading brands and attend exclusive events. The curriculum is enriched with a research focus, encouraging students to explore advanced marketing strategies and their alignment with global cultures.

Tuition Fee Breakdown

The tuition fees for the MA Fashion Marketing and Global Cultures are structured as follows:

• Domestic students: £14,000 per year
• International students: £29,990 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The course is structured into three blocks, each focusing on different aspects of fashion marketing:

• Block 1:
  • Cultural Contexts of Global Fashion Marketing
  • Fashion Marketing Strategy
  • Consumer Insights for Communication
• Block 2:
  • Elective Units
  • Advanced Marketing Strategy for Global Cultures
  • Advanced Research Methods
• Block 3:
  • Master’s Project

This structured approach allows for a comprehensive exploration of both theoretical and practical aspects of fashion marketing, culminating in a self-directed project that showcases your learning.

Industry Demand

The fashion industry is continually evolving, with a growing need for professionals who can navigate the complexities of global markets. This programme prepares you for a dynamic career in various sectors, including fashion marketing, brand management, and digital marketing.

Careers with Fashion Marketing and Global Cultures

Graduates from this programme have successfully secured positions in esteemed companies such as Carhartt, e.l.f., and Loro Piana. The skills acquired during the course enable alumni to pursue diverse career paths in marketing, public relations, and the creative industries, or even to establish their own ventures.