Marketing York University

Overview

The Marketing programme at York University is a highly specialised professional degree designed to prepare graduates for the fast-paced world of modern commerce. This curriculum focuses on developing the critical analysis and decision-making capabilities required to excel in diverse organisational environments.

Students can choose between a one-year full-time track for rapid career progression or a flexible two-year part-time option. The course is specifically tailored for recent graduates from various academic backgrounds or professionals looking to deepen their strategic expertise. It provides a comprehensive foundation in state-of-the-art research tools and contemporary management techniques.

Why Marketing at York University?

This programme is currently ranked as the top Master of Marketing in Canada and holds a prestigious eleventh-place position across North America. Such recognition reflects the institution's commitment to academic excellence and its strong reputation among global employers and industry leaders.

Students benefit from world-class facilities at the Keele Campus in Toronto and gain access to the Centre for Career Design. This dedicated hub provides individualised coaching, mentoring, and networking opportunities with a vast global alumni network. The school also maintains strong partnerships with major organisations, offering students real-world exposure through innovative projects.

Tuition Fee Breakdown

• International fee: CAD 6275 per semester
• National fee: CAD 13162 per semester

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is preceded by mandatory pre-start modules in Statistics, Finance, and Group Work. Modules may include:

• Marketing Management
• Marketing Research
• Strategic Market Communications
• Professional Development Hive
• Financial Decisions for Managers
• Marketing Analytics
• Brand Management
• Digital Marketing Strategy
• Marketing Field Project
• Marketing Dynamics

Careers with Marketing

Graduates are well-prepared for a variety of strategic and tactical roles across the private, public, and non-profit sectors. The programme develops the technical proficiency needed for data-driven environments and the creative insight required for effective brand storytelling. Many alumni secure positions in consumer products, retailing, media, and consultancy.

Common professional roles for graduates include:

• Brand Manager
• Digital Marketing Specialist
• Market Research Analyst
• Assistant Product Manager
• Marketing Coordinator
• Agency Account Coordinator

Furthermore, successful completion of this degree allows graduates to be eligible for significant advanced standing in subsequent MBA studies once they have acquired the necessary professional experience.