Overview

This Marketing Management for Events, Hospitality and Tourism postgraduate course from University College Birmingham focuses on developing effective marketing management competencies with a range of modules designed to reflect the contemporary environment. You will interact and engage with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources.

Delivered through flexible learning, our course is hands-on and will arm you with a wealth of practical skills and experience while you study. As well as working on live projects and engaging with industry experts, you will have the opportunity to undertake a 12-week placement before your final research project. You will also be able to develop a wide variety of valuable media skills for the sector studying in our state-of-the-art Digital Creative Studio on campus.

Work placements

Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our Hired team can help find the ideal placement for you.
The MA Marketing Management for Events, Hospitality and Tourism course features the option of a 12-week placement prior to the commencement of your research project. Opportunities are available to work with a large, established company or a young start-up.

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Programme Structure

Courses include:

Global Marketing for Events, Hospitality and Tourism

Consumer Dynamics

Digital, Social and Integrated Campaign Management

Analytics for Decision Making

Applied Masters Project

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-28 00:00:00
- Apply before 2026-08-31 00:00:00 , International
Starting 2027-02-16 00:00:00
- Apply before 2027-01-19 00:00:00 , International

More details

The deadline for applications is 10 working days before enrolment. We advise non-EU international applicants to apply at least two-three months before

Language

English

TOEFL^® IBT

72

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IELTS

6

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

Birmingham, United Kingdom

Disciplines

Hospitality Management Event Management Marketing Management View 54 other Masters in Event Management in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

72

Schedule TOEFL®

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

MA Marketing Management for Events, Hospitality and Tourism – A grade classification of 2:2 is required, or international equivalent.
PGDip Marketing Management for Events, Hospitality and Tourism – A grade classification of third class is required, or international equivalent.
There are no subject pre-requisites for this programme.

Work experience

We also consider applicants who are currently employed and wish to apply to University College Birmingham.
To apply, you must have five years of relevant managerial work experience, demonstrating in-depth knowledge of the sector for the subject matter you are interested in pursuing.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17500 GBP / year

≈ 17500 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

10350 GBP / year

≈ 10350 GBP / year

Additional Details

UK: For part-time study, the fee will be £5,175 per year.

Living costs

Birmingham

United Kingdom

765 - 1134 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Management for Events, Hospitality and Tourism.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Work placements

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Work experience

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Birmingham

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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