Overview

The aim of the programme is to train marketing experts for both the business world and academia—professionals who are dynamic, well-equipped, and capable of analytical thinking, and who can adapt to changing market conditions.

Key facts

The Marketing Management course at Istanbul Ticaret University, supported by a team of expert and experienced academic staff, seeks to develop individuals who build upon the knowledge gained during undergraduate and graduate education to generate innovative ideas, show entrepreneurial and research skills, and develop strategies to respond to competition through analytical thinking.

Programme Structure

Courses include:

Strategic Marketing Management

Consumer Behavior

Brand Management

Marketing Research

Scientific Research Methods and Ethics

Customer Relationship Management

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2027-09-16 00:00:00
- Apply before 2026-11-15 00:00:00 , International

Language

English, Turkish

Credits

120 ECTS

Delivered

On Campus

Campus Location

Istanbul, Turkey

Disciplines

Marketing Management View 3 other Masters in Marketing Management in Turkey

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

A minimum score of 55 from ALES (Academic Personnel and Graduate Education Exam) for Thesis Master’s Programmes

No ALES requirement for Non-Thesis Master’s Programmes

For admission to the English Marketing Management Master’s Programme, a minimum score of 70 from YDS (Foreign Language Exam) or an equivalent score from an international English exam recognized by ÖSYM

Applications as “Special Student” are not accepted for Thesis Master’s Programmes

Male applicants must provide proof of military discharge or deferment

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Istanbul Ticaret University and/or in Turkey, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

7000 USD / year

≈ 7000 USD / year

Additional Details

Non-Thesis: 6.600 USD

Living costs

Istanbul

Turkey

2000 - 3240 TRY / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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