Overview
This Communication, Luxury and Prestige Marketing programme at ESCE Business School offers advanced training that prepares students to meet the unique challenges of the luxury industry.
Through a mix of theoretical and practical approaches, students acquire specialized skills in communications, digital marketing, brand management, advertising and public relations, while taking into account the particularities of the luxury world, such as brand image, exclusivity and the expectations of high-end consumers.
Graduates of this program can join luxury houses, communications agencies, marketing firms or media dedicated to the luxury sector, ready to apply their strategic skills and keen understanding of the expectations of the luxury market.
What are the career prospects after a Master’s degree in Luxury Communication and Marketing?
ESCE’s Master in Communication, Marketing Luxury & Prestige prepares students for key professions in the luxury industry, such as Communications Manager, Luxury Product Manager, Luxury Retail Manager or Event Project Manager. Thanks to practical and theoretical training, our graduates acquire strategic skills in brand management, digital marketing and event communications. They are ready to join prestigious luxury houses, communications agencies or innovative companies, in a constantly evolving sector.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- The Specificities of Luxury Service Customers
- Online and Offline User Experience
- Building Luxury Brand Image
- International Demand of Luxury Goods
- E-Reputation and Influencer Strategies
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- StartingApply anytime.
Language
Credits
Delivered
Campus Location
- Paris, France
Disciplines
Marketing Fashion, Textiles and Luxury Goods Public RelationsExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
ESCE offers a range of admission options, depending on the level at which you wish to enter the Grande École Program. Here are the different possibilities:
- 1st year: Admission is via Parcoursup and the SESAME competitive entrance exam, which is common to several grandes écoles de commerce. After creating your file on Parcoursup, you must select ESCE among your choices and register for the SESAME competitive entrance exam. This exam assesses your skills through written tests (online) and an oral test (in person at one of our campuses). Admission is open to post-baccalaureate students, provided they have a baccalauréat or equivalent diploma.
- 2nd year : Admission is by application and interview. Applicants must submit an application including transcripts and a CV, followed by a motivational interview to assess their interest in the program and their career plans.
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Make sure you meet all requirements
Visit programme websiteTuition Fees
-
International Applies to you
Applies to youNon-residents12190 EUR / year≈ 12190 EUR / year -
EU/EEA Applies to you
Applies to youEU/EEA Nationals12190 EUR / year≈ 12190 EUR / year
Living costs
Paris
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
Visit programme website
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Scholarships Information
Below you will find Master's scholarship opportunities for Communication, Luxury and Prestige Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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