Marketing ISCTE - University Institute of Lisbon

Overview

The MSc in Marketing at ISCTE - University Institute of Lisbon is a full-time, two-year programme that offers a highly advanced qualification in the marketing field. It is designed for students who intend to pursue a career in corporate marketing departments. It provides students with a strong background in the theoretical underpinnings of marketing while offering intensive applied training aimed at developing skills essential in the world of corporate marketing. Our graduates have earned an excellent reputation in the corporate sector for their outstanding theoretical and practical skills.

Why choose the MSc in Marketing? 

• You will gain the skills, knowledge, and potential for success in your marketing career that come from our time-honored tradition of connecting theory with practice, and this innovative programme itself that covers the most groundbreaking aspects of marketing;

• Through an innovative approach, the programme combines features of marketing and strategic management that explore new frontiers thanks to the expertise of our world class faculty, who give you the organizational vision, objectives, and strategies plus the skills to apply them to marketing;

• The programme provides you with unique opportunities for personal development - a central feature of the MSc in Marketing. A parallel programme is also offered that explores and develops every aspect of behavioral, attitudinal, and personal skills, making you better prepared to achieve both your professional and personal goals;