Master On Campus

European Master’s in Customer Relationship Marketing (MERCURI)

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MERCURI is a two-year program which focus on the critical nature of relations between customers and companies/brands. The program will familiarize students with the complexity of customer behaviors and their determinants and explain rules, conditions and bases of making market decisions and strategies.


Study takes place in the four partner European universities: Université Grenoble Alpes (France), Aschaffenburg University of Applied Sciences (Germany), Universidad Cardenal Herrera (Spain), University of Economics in Katowice (Poland). Each semester is carried out in a different country.

Programme Structure

Classes are conducted in English in the form of lectures, classes, language courses and seminars. Students are also required to cooperate with enterprises and implement consulting projects and internships. The lecturers use interactive methods, specialized computer software and also methods based on the concepts of "experiential learning" and "intensive program".


The graduates can look for opportunities in domains such as banking, finance, accounting, insurance, law, sales, marketing, IT or sectors such as manufacturing, management consulting, public sector, research and consulting worldwide.


During studies, methods such as experiential learning, case study based learning, interactive classes, on-line classes and intensive programs are used. There are also classes conducted by highly qualified academics and practitioners, and students need to work on a consultancy project and carry out the internship.

Key information

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Economics in Katowice and/or in Poland, please visit Student Insurance Portal.

Other requirements

General requirements

The candidates to the MERCURI Program are required to have a Bachelor degree and good knowledge of English (at least B2). We invite all those who are interested in marketing, want to gain valuable experience and travel during their studies. We are waiting for graduates of social and economic faculties, incl. sociology, management, economics.

The recruitment process takes place in consultation with the partners of the Mercuri consortium, where previously achieved results from Bachelor studies can be taken into account.

Tuition Fee

  • Application fee: 85 PLN
  • Semester tuition fee for EU students: 1 000 EUR
  • Total tuition fee for EU students: 5 150 EUR
  • Semester tuition fee for non-EU students: depends on semester
  • Total tuition fee for non-EU students: 12 204 EUR

Living costs for Katowice

1700 - 2723 PLN /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

European Master’s in Customer Relationship Marketing (MERCURI)
University of Economics in Katowice


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