Digital Marketing, M.Sc. | Loughborough University London | London, United Kingdom
12 months
26500 GBP/year
11500 GBP/year
Tuition fee
Apply date
Start date


The MSc Digital Marketing from Loughborough University London is aimed at providing students with a comprehensive understanding of digital technologies and principles of digital contemporary marketing practices, which will allow you to address associated challenges in the ever-changing business landscape.


We live in a world where people and objects are inter-connected to each other through high-speed internet connections. Organisations desire to utilise this nature of connectivity with a growing empowered digitisation to gain competitive advantage in the way their products and services are offered to the consumers and enjoy increased profitability.

The Digital Marketing MSc programme from Loughborough University London offers you to build your knowledge and expertise of digital technologies through learning social media analysis, data processing, information management, gaming, search engine optimisation and artificial intelligence. 

This master's degree covers various elements of digital marketing practices to help you create successful marketing strategies and to build up on a foundation for strategic marketing management. You will also gain an overarching view of the context in which today’s consumers, businesses and societies operate, including the technological and social challenges faced by individuals operating within the marketing profession.

Why you should study this degree

  • You can engage with industrial practitioners and world class researchers in both digital marketing and digital technologies.
  • You will discover the latest digital trends and the impacts on contemporary marketing strategies and operations.
  • You will gain insight into consumer digital footprints and human-tech interface.
  • We equip students with advanced digital technologies and data science principles to solve key problems associated with digital marketing in global market.

Programme Structure

Courses included:

  • Strategic Marketing and Management
  • Global Strategy
  • Design Practices in Digital Industries
  • Information Management
  • Digital Practices for Customer Engagement
  • Digital Technologies for Market Analysis

Key information


  • Full-time
    • 12 months
  • Part-time
    • 48 months

Start dates & application deadlines


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • A 2:2 honours degree (or equivalent international qualification).

Tuition Fee

To alway see correct tuition fees
  • International

    26500 GBP/year
    Tuition Fee
    Based on the tuition of 26500 GBP per year during 12 months.
  • National

    11500 GBP/year
    Tuition Fee
    Based on the tuition of 11500 GBP per year during 12 months.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing
Loughborough University London
Digital Marketing
Loughborough University London


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