Overview
Understanding all the different components that contribute to effective marketing today is fundamental to anyone looking to build a successful career in digital marketing.
This hugely popular master’s at our London campus spans everything from strategic planning and marketing generally, to media management and the latest digital tools, like AI and the metaverse.
Stand out with up to the minute know-how
This is a fast-evolving field, so the course is continually being updated to encompass the newest techniques and ideas.
You’ll work with Loughborough London’s experts to learn how to create successful digital marketing strategies, explore areas like data science, and learn all about the newest technologies and marketing practices. From immersive experiences and gamification, to live streaming and how to use data science to create highly personalised marketing campaigns.
The course from Loughborough University also covers the technical and social challenges that come with selling products and services digitally today, such as ethics and approaching marketing through a global lens.
The ideal springboard into a successful marketing career
Open to graduates from a wide spectrum of backgrounds, this master’s has been carefully curated, drawing on expertise from across the university, to give you everything you need to make an impact as a highly effective marketer.
The comprehensive and multi-disciplinary nature of the programme makes it particularly relevant for you if you’re looking to move into senior roles in digital marketing, brand management, consultancy or general marketing.
Why you should study this degree:
- Get to grips with the latest digital marketing trends, technologies and techniques, including interactive customer communication, content automation, personalisation, gamification, application development, and using data science to improve the reach and effectiveness of marketing strategies and campaigns.
- Study both the technical and more social science-related aspects of the discipline, working with Loughborough London’s multi-disciplinary practitioners and researchers for a broader vision.
- Get up to speed with contemporary challenges relevant to organisations today, like equality, diversity and unbiased technologies in marketing, ethical marketing and making best use of AI.
- Full immersion in each topic area through block teaching.
- Study full or part time at our vibrant campus, at the heart of East London.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Strategy and Market Analysis
- Grand Challenges
- International Marketing
- Cloud applications and services
- Experience Design with Digital Technologies
- Strategy and Market Analysis
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 12 months
- Part-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before , International
- Apply before , National
-
Language
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Credits
Delivered
Campus Location
- London, United Kingdom
Disciplines
Digital Marketing View 213 other Masters in Digital Marketing in United KingdomExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- A 2:2 honours degree (50% in final year), or equivalent international qualification, in any subject area.
Make sure you meet all requirements
Visit programme websiteTuition Fees
-
International Applies to you
Applies to youNon-residents21300 GBP / year≈ 21300 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents12900 GBP / year≈ 12900 GBP / year
Living costs
London
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Please visit our website for more information on fees, funding and scholarship opportunities.
Check for any work restrictions
Visit programme websiteIn order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Digital Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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