Digital Marketing

Overview

We live in a world where people and objects are inter-connected to each other through high-speed internet connections. Organisations desire to utilise this nature of connectivity with a growing empowered digitisation to gain competitive advantage in the way their products and services are offered to the consumers and enjoy increased profitability.

The Digital Marketing MSc programme from Loughborough University London offers you to build your knowledge and expertise of digital technologies through learning social media analysis, data processing, information management, gaming, search engine optimisation and artificial intelligence. 

This master's degree covers various elements of digital marketing practices to help you create successful marketing strategies and to build up on a foundation for strategic marketing management. You will also gain an overarching view of the context in which today’s consumers, businesses and societies operate, including the technological and social challenges faced by individuals operating within the marketing profession.

Why you should study this degree

• You can engage with industrial practitioners and world class researchers in both digital marketing and digital technologies.

• You will discover the latest digital trends and the impacts on contemporary marketing strategies and operations.

• You will gain insight into consumer digital footprints and human-tech interface.

• We equip students with advanced digital technologies and data science principles to solve key problems associated with digital marketing in global market.