Overview

MSc in Marketing

The MSc in Marketing at the University of Pannonia is designed for students who wish to complement their existing education with advanced marketing knowledge, learn methods of sustainable consumption and responsible corporate behavior, and pursue senior management roles in sales, marketing, market research, or advertising. The programme also provides a solid foundation for continuing studies in a doctoral school of business and management.

Graduates acquire the theoretical, methodological, and practical knowledge to develop marketing strategies, manage marketing and project activities, coordinate implementation across different levels, and apply the latest information and communication tools. The programme prepares students to undertake marketing activities in a wide range of business and non-business organizations, institutions, and enterprises.

Career Opportunities

Graduates can find employment in manufacturers and service providers, trade companies, public institutions, non-profit organizations, market research and advertising agencies, e-commerce and PR firms, as well as consulting companies.

Accreditation

AACSB accredited.

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Programme Structure

Programme Modules

The MSc in Marketing at the University of Pannonia combines advanced business, economics, and marketing knowledge with practical applications. Core modules include Marketing Management, Strategic Management, Marketing Research, International Marketing, Advanced Microeconomics, Quantitative Methods in Economics, and Sociology and Psychology of Consumption.

Specialized electives allow students to tailor their studies and include Business Relationship Management, Knowledge Management, Intercultural Management, Logistics, Quality Management, Sustainability, E-marketing, and Strategic HR Management.

Students also complete internships, research seminars, and a thesis to gain hands-on experience. The full programme structure is available on the Faculty of Business and Economics website.

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Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-07 00:00:00
- Apply before 2026-04-30 00:00:00
Starting 2027-02-09 00:00:00
- Apply before 2026-10-15 00:00:00

Language

English

TOEFL^® IBT

63

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IELTS

5.5

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Credits

120 ECTS

Delivered

On Campus

Campus Location

Veszprém, Hungary

Disciplines

Economics Marketing View 7 other Masters in Marketing in Hungary

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

63

Schedule TOEFL®

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admission requirements

Application without precondition: Applicants holding a BA/BSc degree in Business Administration and Management, Finance and Accounting, International Economy, Commerce and Marketing, or Technical Management (or equivalent) may enter the MSc programme directly.
Application with precondition: Applicants with a degree in any other field of higher education must have at least 30 credits in related areas such as Human Resources, Tourism and Catering, Applied Economics, or Economic Analysis.
All applicants must hold a Bachelor’s degree (or higher) in business, economics, sociology, or management and demonstrate English proficiency at B2 level via TOEFL, IELTS, ESOL, BEC, ECL, PTE, FCE, CAE, TELC, TOEIC, Euroexam, or provide an attestation if prior studies were in English.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Pannonia and/or in Hungary, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

4500 EUR / year

≈ 4500 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

4000 EUR / year

≈ 4000 EUR / year

Living costs

Veszprém

Hungary

110000 - 160000 HUF / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

INVEST IN YOUR FUTURE.

At the University of Pannonia, we are committed to making high-quality education accessible to talented students from around the world. We offer a variety of scholarship and funding options to support you in achieving your academic and career goals. Explore your funding options and take the first step towards an unforgettable educational experience in Hungary.

Please check our Scholarship and Funding page on our official admissions website.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

MSc in Marketing

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Veszprém

Funding

INVEST IN YOUR FUTURE.

Check for any work restrictions

Scholarships Information

Available Scholarships

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