Marketing Psychology Regent's University London

Overview

The Marketing Psychology programme at Regent's University London is meticulously crafted to equip students with the essential skills and knowledge required for success in the marketing sector. As a B.Sc. degree, it combines the principles of psychology with marketing strategies, creating a unique educational experience that is highly sought after in today’s competitive job market. The curriculum is designed to provide a deep understanding of consumer behaviour, enabling graduates to develop effective marketing strategies that resonate with target audiences.

Why Marketing Psychology at Regent's University London?

Regent's University London is renowned for its commitment to academic excellence and innovative teaching methods. The university boasts strong industry connections, which facilitate valuable networking opportunities for students. With state-of-the-art facilities and a vibrant campus, students can immerse themselves in a rich learning environment that fosters creativity and critical thinking. The university's focus on practical applications ensures that graduates are well-prepared to meet the demands of the marketing industry.

Tuition Fee Breakdown

The tuition fees for the Marketing Psychology programme are set at £26,000 per year for both international and national students. This investment in education opens doors to a wealth of opportunities in the marketing field. Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

• Introduction to Marketing Psychology
• Consumer Behaviour
• Digital Marketing Strategies
• Marketing Research Methods
• Brand Management
• Psychology of Advertising
• Social Media Marketing
• Ethics in Marketing
• Strategic Marketing Management

Careers with Marketing Psychology

Graduates of the Marketing Psychology programme find themselves well-positioned for diverse career paths. Many alumni work in prominent roles within marketing agencies, corporate marketing departments, and consultancy firms. Specific job titles include Marketing Manager, Brand Strategist, Consumer Insights Analyst, and Digital Marketing Specialist. The skills gained through this programme enable graduates to excel in various industries, including retail, healthcare, and technology.