Studyportals

Digital Marketing

Guglielmo Marconi University

M.Sc.
24 months
Duration
Unknown
Tuition fee
Unknown
Unknown
Apply date
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Start date

About

The Master in Digital Marketing from Guglielmo Marconi University is designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques. 

Overview

Students in the Digital Marketing program from Guglielmo Marconi University will have the opportunity to study major disciplines in marketing, advertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and advanced marketing tools. 

These disciplines and tools will include, among others, consumer phycology and buying behavior, marketing strategy, people management, digital branding, social media and advertising with new media. In this way students will be able to obtain the basic marketing knowledge and at the same time they will specialize in the area of digital marketing and improve deeply their current knowledge, competencies and skills.

A student is granted a Master's degree after successfully defending his or her final thesis in front of a panel of judges. Grading is based on a scale of 0-110; 66 is the passing grade and students who obtain full marks of 110 may also be awarded 'summa cum laude' (110 e lode).

The final thesis of the Master's program, intended to assess the technical, scientific and professional preparation and competences of the student, requires the completion, discussion and presentation of a written project work during the dissertation.

Outcomes and Professional Profile

  • Graduates from the Master in Digital Marketing will be able to demonstrate a critical understanding of the main themes and concepts of digital marketing and their application to the international environment. 
  • They will improve their problem solving skills, self-expression and independent study being at the same time capable of dealing with issues surrounding digital marketing. 
  • Furthermore graduates will have developed their analytical and interpretative skills and demonstrate interest and awareness of contemporary marketing trends. 
  • Finally, they will have acquired the necessary knowledge for a career in contemporary marketing positions, something that will increase their chances of employment.

Programme Structure

Courses include:

  • Marketing Theory
  • Digital Marketing Management
  • Marketing Practice
  • Communication & Media

Key information

Duration

  • Part-time
    • 24 months

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.

Language

English

Credits

60 ECTS

Delivered

On Campus

Other requirements

General requirements

  • Enrollment Form
  • Bachelor Degree (or other suitable qualification obtained abroad recognized as equivalent.)
  • Evidence of your proficiency in English
  • Resume / Curriculum Vitae
  • Copy of Passport
  • Copy of payment’s receipt

Tuition Fee

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing
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Guglielmo Marconi University

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