About

From the current trends in the marketing environment, it is clear that there are opportunities for social media professionals to make significant impacts in their sector. 

The MSc in Digital Marketing is specially designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques. Students will have the opportunity to study major disciplines in marketing, dvertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and advanced marketing tools. 

These disciplines and tools will include, among others, consumer phycology and buying behavior, marketing strategy, people management, digital branding, social media and advertising with new media. In this way students will be able to obtain the basic marketing knowledge and at the same time they will specialize in the area of digital marketing and improve deeply their current knowledge, competencies and skills.