Marketing Analytics, M.Sc. | EDHEC Business School | Lille, France
18 months
14600 EUR/year
14600 EUR/year
Tuition fee
Apply date
Start date


Marketing Analytics from EDHEC Business School gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and know-how to make sound marketing decisions.  


At Marketing Analytics from EDHEC Business School you will cover a range of topics and techniques that will enable you to become an efficient analytical and marketing leader ‒ from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Tableau and Google Analytics.

Students at Marketing Analytics from EDHEC Business School will:

  • Build up in-demand technical skills
  • Interpret data
  • Understand and analyse consumer behaviour
  • Analyse complex marketing issues based on quantitative data analysis
  • Generate precise insights into customer behaviour and experience
  • Turn data into insightful and efficient marketing strategies
  • Develop strategic decision-making in digital and traditional marketing
  • Learn how to create new ways of marketing to and engaging with customers  

Programme Structure

Courses include:

  • Marketing Analytics
  • Data Analysis
  • Consumer Behaviour
  • Digital Marketing
  • Psychology, Consumer Analysis

Key information


  • Full-time
    • 18 months

Start dates & application deadlines


TOEFL admission requirements TOEFL® IBT


120 ECTS


On Campus

Academic requirements

GRE admission requirements GRE®
GMAT admission requirements GMAT

English requirements

TOEFL admission requirements TOEFL® IBT

Other requirements

General requirements

  • EDHEC seeks talented candidates from diverse backgrounds, with a history of academic achievement and demonstrated potential for growth and professional success.
  • 3-year bachelor degree minimum.
  • English proficiency tests
  • Optional Aptitude Test Score GMAT or GRE or TAGE MAGE or CAT* official test score report (CAT* for Indian students only) can add value to your file
  • CV
  • Letter of motivation
  • Academic transcripts
  • 2 letters of recommendation
  • Online interview to complete

Tuition Fee

To alway see correct tuition fees
  • International

    14600 EUR/year
    Tuition Fee
    Based on the tuition of 21900 EUR for the full programme during 18 months.
  • EU/EEA

    14600 EUR/year
    Tuition Fee
    Based on the tuition of 21900 EUR for the full programme during 18 months.

Living costs for Lille

741 - 1145 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Interested in financing your studies? Find a student loan that works for you.

Financing partner Prodigy Finance Loans for tuition and living costs from $15,000


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Analytics
EDHEC Business School
Marketing Analytics
EDHEC Business School


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