Overview

At Marketing Analytics from EDHEC Business School you will cover a range of topics and techniques that will enable you to become an efficient analytical and marketing leader ‒ from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Tableau and Google Analytics.

Students at Marketing Analytics from EDHEC Business School will:

Build up in-demand technical skills

Interpret data

Understand and analyse consumer behaviour

Analyse complex marketing issues based on quantitative data analysis

Generate precise insights into customer behaviour and experience

Turn data into insightful and efficient marketing strategies

Develop strategic decision-making in digital and traditional marketing

Learn how to create new ways of marketing to and engaging with customers

Programme Structure

Courses include:

Marketing Analytics

Data Analysis

Consumer Behaviour

Digital Marketing

Psychology, Consumer Analysis

Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-06-10 00:00:00

Language

English

TOEFL^® IBT

92

Schedule TOEFL®

PTE Academic

65

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 ECTS

Delivered

On Campus

Campus Location

Lille, France

Disciplines

Marketing View 59 other Masters in Marketing in France

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Academic requirements

GRE^®

Required

GMAT

Required

English requirements

TOEFL^® IBT

92

Schedule TOEFL®

PTE Academic

65

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Minimum three-year bachelor’s degree (any type of engineering or business/finance background)
Acceptable English proficiency tests/certificates (TOEFL, TOEIC or IELTS)*
CV
Letter of motivation
Academic transcripts
Two letters of recommendation
Online video interview

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at EDHEC Business School and/or in France, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

19133 EUR / year

≈ 19133 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

19133 EUR / year

≈ 19133 EUR / year

Living costs

Lille

France

741 - 1145 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Students at Marketing Analytics from EDHEC Business School will:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Lille

Funding

Scholarships Information

Available Scholarships

Our partners