Digital Fashion The University for the Creative Arts

Overview

Taught by a team of industry practitioners, this course was the first of its kind when launched by UCA. Its unique position continues today through an innovative interdisciplinary programme that spans fashion gaming and immersive digital culture. The course supports boundary-pushing thinking and future-facing creative practice and graduates leave with a digitally fluent, critically developed portfolio that positions them to contribute to the next wave of creative digital practice. 

Garments are approached as interactive, spatial and narrative opportunities from life-like avatars and virtual catwalks to immersive XR environments. Through hands-on experimentation with 3D design, environment building, digital pattern cutting, storytelling, and world-building, you develop a distinctive body of work that reflects your creative direction and critical perspective. 

The course is supported by industry software including Clo3D, Blender, Unreal Engine, Adobe Substance 3D and AI-driven workflows, students are encouraged to experiment with additional platforms and applications suited to their individual practice. Motion capture is also available as part of our cross-campus facilities. As technologies shift, so do the opportunities. You might create responsive wearables for virtual performance, develop character styling for games, AI-driven applications or build speculative environments. There’s also space to imagine new experiences that blur the boundaries between fashion, art and entertainment.

Our award-winning students further benefit from excellent industry connections and unique opportunities.  Previous students have worked on live projects with brands and institutions including Farfetch, Epic Games, The Fabricant, Xydrobe, the National Portrait Gallery and have showcased their work across digital fashion week events in London, New York, Dubai and the metaverse.

Owing to the interdisciplinary nature of digital fashion, this course is open to a range of backgrounds including fashion, textiles, fashion business, games, animation, film, and graphic design – although if you come from an experience outside fashion or 3D, you should expect to undertake intensive learning that will bring you up to speed. 

Facilities

This course has studio spaces at The Wells - a new addition to complement our main campus and remodelled to specifically enhance students' learning experience. On campus there are also printing facilities and photographic studios with professional quality lighting rigs.