Overview
Why this course?
Based in Strathclyde Business School’s highly-acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the Business School. The Digital Marketing Management program from Strathclyde Business School also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the programme. This approach ensures that Digital Marketing Management meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practice and the specialist skills to develop your career in digital marketing.
Careers
The involvement of industry partners in the programme’s development and delivery aims to ensure that the curriculum is relevant to the continuously changing needs of the digital workplace. As a result of this uniquely dynamic university-industry collaboration, you'll have the opportunity to acquire an up-to-date knowledge and the specialist skills with industry best practice.
Programme Structure
Courses include:
- Cross-Cultural Buyer Behaviour
- Marketing Research in a Digital Age
- Strategic Digital Marketing
- eMarketing in Practice
- Supply Chain Digitalisation
- Contemporary Consumers
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
- There’s no formal closing date for postgraduate applications.
Language
Credits
Delivered
Disciplines
Digital Marketing Marketing Management View 68 other Masters in Marketing Management in United KingdomAcademic requirements
English requirements
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Strathclyde Business School and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
- Minimum second-class honours degree or overseas equivalent in marketing or business.
Tuition Fee
-
International
28250 GBP/yearTuition FeeBased on the tuition of 28250 GBP per year during 12 months. -
National
16650 GBP/yearTuition FeeBased on the tuition of 16650 GBP per year during 12 months.
Living costs for Glasgow
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Digital Marketing Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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