Overview

Why this course?

Based in Strathclyde Business School’s highly-acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the Business School. The Digital Marketing Management program from Strathclyde Business School also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the programme. This approach ensures that Digital Marketing Management meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practice and the specialist skills to develop your career in digital marketing.

Careers

The involvement of industry partners in the programme’s development and delivery aims to ensure that the curriculum is relevant to the continuously changing needs of the digital workplace. As a result of this uniquely dynamic university-industry collaboration, you'll have the opportunity to acquire an up-to-date knowledge and the specialist skills with industry best practice.

Programme Structure

Courses include:

Cross-Cultural Buyer Behaviour

Marketing Research in a Digital Age

Strategic Digital Marketing

eMarketing in Practice

Supply Chain Digitalisation

Contemporary Consumers

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-22 00:00:00

Apply anytime.

More details

There’s no formal closing date for postgraduate applications.

Language

English

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

80

Schedule TOEFL®

PTE Academic

60

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Glasgow, United Kingdom

Disciplines

Digital Marketing Marketing Management View 75 other Masters in Marketing Management in United Kingdom

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Academic requirements

GPA

Upper Second Class

English requirements

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

80

Schedule TOEFL®

PTE Academic

60

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Minimum second-class honours degree or overseas equivalent in marketing or business.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

31100 GBP / year

≈ 31100 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

16800 GBP / year

≈ 16800 GBP / year

Living costs

Glasgow

United Kingdom

620 - 1012 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Why this course?

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Glasgow

Funding

Scholarships Information

Available Scholarships

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