Fashion Management and Marketing The University of Manchester

Overview

The MSc by Research in Fashion Management and Marketing at The University of Manchester is a unique opportunity for students to delve into the multifaceted world of fashion. This programme is structured to include three taught units, each worth 15 credits, which will be tailored in collaboration with your supervisor based on your academic background and the proposed research project. The core of the programme is a significant research project worth 135 credits, allowing students to engage deeply with their chosen area of study.

The University of Manchester is renowned for its research excellence and innovative teaching methodologies. The Department of Materials, where this programme is housed, boasts a rich array of research themes that encompass various aspects of materials science, including fashion management and marketing. The university's commitment to interdisciplinary research ensures that students benefit from a diverse learning environment, enhancing their educational experience. Additionally, the university's strong connections with industry partners provide students with valuable networking opportunities and insights into the latest trends and practices within the fashion sector.

Syllabus

The curriculum is designed to provide a comprehensive understanding of the fashion industry, focusing on critical areas such as:

• Consumer behaviour in fashion
• Online and omnichannel retail strategies
• Social media marketing in the fashion sector
• Supply chain management
• Sustainability practices in fashion

This diverse syllabus equips students with the necessary skills and knowledge to excel in various roles within the fashion industry.

Careers 

Graduates of the MSc by Research in Fashion Management and Marketing are well-prepared for a range of career paths. Many alumni have secured positions in prestigious organisations, contributing to sectors such as fashion retail, marketing consultancy, and academic research. The programme's emphasis on research and practical application ensures that graduates are equipped to tackle contemporary challenges in the fashion industry, making them highly sought after by employers.