Overview

As part of this International Marketing course from Leeds Beckett University , you’ll:

Explore the risk, nuances and complexities of operating in a global environment

Gain a broad overview of international marketing in the post digital era and understand how to use your knowledge to help steer businesses to success globally

Explore the psychological and sociological aspects of consumer behaviour

Learn how to plan and implement effective communication campaigns in an intercultural context

Build knowledge and understanding of emerging markets

Learn to identify the characteristics of successful international and global brands, and understand the techniques used to manage them

Develop the tools and knowledge to make a valuable contribution to any organisation that operates in, or plans to develop, non-domestic markets

Choose a topic with an international or global emphasis for your Marketing Project to practise applying your expertise

Career prospects

You'll develop an expert global outlook on contemporary marketing. Completing this advanced and challenging course will enable you to achieve a master's-level qualification that will open up a wealth of professional marketing roles.

Upon completion, you’ll be able to transfer the skills developed on this course into real world situations. You’ll also have the confidence to apply your knowledge in a range of diverse and complex marketing settings.

Graduates have entered a wide range of roles with global outlooks or have followed a route into further study.

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Programme Structure

Courses include:

Marketing in the Post-Digital Era

Consumer Behaviour and Culture

Corporate Communication in an Intercultural Context

Strategic Brand Management

Global Marketing

Marketing Project

International Marketing: Emerging Markets

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2026-09-21 00:00:00

Apply anytime.

More details

Most courses don't have fixed application deadlines. It's best to apply as early as possible.

Language

English

TOEFL^® IBT

79

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PTE Academic

54

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IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Leeds, United Kingdom

Disciplines

Marketing Digital Marketing View 337 other Masters in Marketing in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

79

Schedule TOEFL®

PTE Academic

54

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Applicants should either have at least a second class honours degree.

All applications should be supported by a reference, either academic or professional.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17900 GBP / year

≈ 17900 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

10100 GBP / year

≈ 10100 GBP / year

Additional Details

Part-time tuition fees:

UK: £56.11 per credit

Living costs

Leeds

United Kingdom

637 - 1103 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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Scholarships Information

Below you will find Master's scholarship opportunities for International Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career prospects

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Leeds

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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