Overview
As part of this Marketing course at Leeds Beckett University , you’ll:
- Gain a broad overview of marketing in the post digital era and understand how to use your knowledge to help steer businesses to success in a global economy
- Explore the psychological and sociological aspects of consumer behaviour
- Learn how to plan and implement effective communication campaigns
- Practise identifying the characteristics of successful brands, and understand techniques used to manage them
- Develop an understanding of the planning, implementation, and measurement of social media marketing campaigns
- Develop sophisticated skills and knowledge of a range of marketing metrics, with a focus on digital metrics
- Specialise in a marketing area of your choice for your Marketing Project to practise applying your expertise
Careers
Completing this advanced and challenging course will provide a gateway to your next professional marketing role. You’ll have the confidence to apply your knowledge in a range of diverse and complex real-world marketing settings.
Leeds Beckett postgraduate marketing graduates have entered a wide range of marketing roles or have followed a route into further studies.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Marketing in the Post-Digital Era
- Strategic Communications Planning and Management
- Consumer Behaviour and Culture
- Social Media Marketing and Management
- Strategic Brand Management
- Marketing Project
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- Most courses don't have fixed application deadlines. It's best to apply as early as possible.
Language
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Credits
Delivered
Campus Location
- Leeds, United Kingdom
Disciplines
Marketing View 338 other Masters in Marketing in United KingdomExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Applicants should have at least a second class honours degree.
- All applications should be supported by a reference, either academic or professional.
Make sure you meet all requirements
Visit programme websiteTuition Fees
-
International Applies to you
Applies to youNon-residents17900 GBP / year≈ 17900 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents10100 GBP / year≈ 10100 GBP / year
Living costs
Leeds
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
Visit programme websiteIn order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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