Overview

About the programme

The "Le Quanti: Research and Data Intelligence in Marketing" is aimed, on the one hand, at students who wish to acquire the skills, knowledge and experience specific to the job of market research manager, and on the other hand, in its ARM option, at those who wish to continue their studies with a view to obtaining a PhD and aiming for an academic career.

The first semester is common to both profiles. The second semester is then organized into a career path and a research path.

Programme Structure

Semester 1

Methodological foundations of marketing research
The marketing research toolbox
Tools and skills for relationship management in marketing research
Entrepreneurship and innovation

Semester 2 (Professional Track)

Market research for business
Relational skills for market research
Written and oral academic skills
Optional. Choose between :• STEEN (UGA’s Graduate School Seminars)• Research based professional market research practice

Semester 3 (Research Track)

Research seminars : advances in consumer research
Communication skills
Research Thesis
Optional. Choose between :
• STEEN (UGA’s Graduate School Seminars)• Options in soft skills and research in marketing

Audience

In addition to Grenoble IAE’s M1 Marketing program and students witha similar profile (e.g. Business schools), this program is also open tostudents from scientific, humanities or social sciences backgrounds,provided they show a real interest in marketing studies through, forexample, an initial practical experience in the field (internship, summerjob, study project).

Lecturers

Numerous practitioners from research institutes and leading companies participate to a large extent in the program by not only giving one-off lectures, but also by taking responsibility for whole courses. In the end, they account for nearly half of the teaching hours provided.

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2025-09-01 00:00:00

Application deadline not specified.

Language

English

Credits

60 ECTS

Delivered

On Campus

Campus Location

Grenoble, France

Disciplines

Marketing Data Science & Big Data View 59 other Masters in Marketing in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Students with four years of higher education and 240 valid ECTS credits, preferably with a basic training in marketing / management (master 1, business schools, management schools, etc.), are allowed to apply. The “Quanti: Research and Data Intelligence in Marketing” program is also open to students with very different profiles (engineering schools, agronomy, medical studies, political studies, psychology, sociology, applied foreign languages, etc.) provided that they show a strong interest and motivation for marketing, coming either from a first practical experience (internship, study project, summer job...), or from an option followed in the previous curriculum.

Finally, as the program is taught entirely in English, alongside with French students, international students are very much welcome.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Grenoble INP, Graduate schools of Engineering and Management, Université Grenoble Alpes and/or in France, please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

3879 EUR/year

Tuition Fee

Based on the tuition of 3879 EUR per year during 12 months.
EU/EEA

250 EUR/year

Tuition Fee

Based on the tuition of 250 EUR per year during 12 months.

Living costs for Grenoble

882 - 1220 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Le Quanti - Research and data intelligence in Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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