12 months
19754 USD/year
19754 USD/year
Tuition fee
Apply date
Start date


The Media Management programme from Hong Kong Baptist University is run jointly by the School of Communication and the School of Business. It aims to produce graduates equipped with the general business, management skills and specialist knowledge to manage media businesses.


Key Features

Taking advantage of the expertise of the faculty of both Schools, the Programme integrates state-of-the-art knowledge about media and management in its programme design for the education of media professionals for executive leadership in the media industry.

Students will be immersed in holistic studies of the overall media environment and management strategies with a view to applying the knowledge and skills in media operations.

As a professional degree built upon solid research foundation, the Programme emphasizes both thinking and application in media management and serves both the media industry and the society by educating confident and competent media managers. Located in strategic Hong Kong, the Programme is geared to the challenges of rapid media development in the Pan-Chinese region and a globalizing world.

The Media Management programme from Hong Kong Baptist University aims to develop professionals’ conceptual and analytical skills in applying state-of-art media and management research knowledge; to discipline media professionals with leadership and management acumen; to cultivate media professionals to become executive leaders in the media industry; and to lay a foundation for those interested in further advanced studies in media or management.

Programme Structure

Courses include:

  • Media Management
  • Corporate Financial Management
  • Strategic Management and Business Policy
  • Global Marketing Strategy
  • Communication Study
  • Approaches & Methods in Communication Research
  • Issues in Intercultural Communication

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

More details
  • rolling admission policy


27 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Hold a Bachelor’s Degree from a recognized university or institution; AND
  • Be able to communicate in English at an advanced level, possessing one or more of the following qualifications if they did not study in an English-speaking institution

Tuition Fee

To alway see correct tuition fees
  • International

    19754 USD/year
    Tuition Fee
    Based on the tuition of 19754 USD per year during 12 months.
  • National

    19754 USD/year
    Tuition Fee
    Based on the tuition of 19754 USD per year during 12 months.
  • HK$155,000 (per year for one-year full time student)
  • HK$60,000 (per year for two-year part time student) (local Hong Kong students only)

Living costs for Hong Kong

13720 - 23419 HKD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Media Management
Hong Kong Baptist University


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